| Title | INK |
| Brand | PROCTER & GAMBLE |
| Product / Service | TIDE DETERGENT |
| Category | B01. Print & Outdoor - Best Use of Art Direction |
| Entrant | LEO BURNETT INDIA Mumbai, INDIA |
| Entrant Company: | LEO BURNETT INDIA Mumbai, INDIA |
| Advertising Agency: | LEO BURNETT INDIA Mumbai, INDIA |
Credits | |
| Chief Creative Officer | Kv Sridhar |
| Creative Director | Amod Dani |
| Copywriter | Amod Dani/Sadanand Narvekar |
| Advertiser's Supervisor | Anoop Abraham |
| Account Manager | Sharan Sabhachandani |
| Account Supervisor | Gaurav Lalwani |
| Art Director | Sadanand Narvekar/Amod Dani |
| Illustrator | Bhushan Patil |
| Photographer | Avdhut Hembade |
| Other Credits | Pooja Motwani |