| Title | ICE CREAM |
| Brand | STAR GYM |
| Product / Service | GYM |
| Category | B01. Print & Outdoor - Best Use of Art Direction |
| Entrant | SAATCHI & SAATCHI Shanghai, CHINA |
| Entrant Company: | SAATCHI & SAATCHI Shanghai, CHINA |
| Advertising Agency: | SAATCHI & SAATCHI Shanghai, CHINA |
Credits | |
| Executive Creative Director | Edmund Choe/Yewfei Cheong |
| Creative Director | Yewfei Cheong/Ong Kien Hoe |
| Copywriter | Jin Lei/Yewfei Cheong |
| Art Director | Qian Chen Lu/Deng Hua/Hui Yao/Ong Kien Hoe |
| Illustrator | Deng Hua/Hui Yao/Shi Jun |