Title | FROG |
Brand | MATSUDA OIL COLOUR CO. |
Product / Service | OIL PAINTS |
Category | B04. Print & Outdoor - Best Use of Photography |
Entrant | ADK JAPAN Tokyo, JAPAN |
Entrant Company: | ADK JAPAN Tokyo, JAPAN |
Advertising Agency: | ADK JAPAN Tokyo, JAPAN |
Credits | |
Copywriter | Shunpei Tezuka |
Art Director | Yoshito Kubota |
Photographer | Kouji Matsuzawa |
To convey the quick-drying properties, we developed a visual that showed a marine creature transformed to dried fish the instant it emerged from the water. Our easy-to-understand visual was eye-catching, and able to convey the concept of “quick-drying” with impact.