Title | MSN |
Brand | CHINESE ADVERTISING ASSOCIATION |
Product / Service | SEMINAR AT CANNES LIONS |
Category | B01. Print & Outdoor - Best Use of Art Direction |
Entrant | JWT SHANGHAI, CHINA |
Entrant Company: | JWT SHANGHAI, CHINA |
Advertising Agency: | JWT SHANGHAI, CHINA |
Credits | |
Executive Creative Director | Sheungyan Lo/Yang Yeo |
Creative Director | Gang Hu |
Copywriter | Diana Li/Eva Han |
Account Supervisor | Phoebe Fan |
Art Director | Paul Yu/Duan Duan/Vain Chen/Congcong Shu/Wayne Wu |
Illustrator | Duan Duan/Chen Wei |
Other Credits | Retouching:william Zhou/Print Producton;liza Law/Joseph Yu/Isaac Xu |
The China Advertising Association will host a seminar entitled, “The People’s Republic of the Internet in China” in the Cannes Advertising Festival in 2010. The print & poster campaign for the seminar does a great job in expressing the unique characteristics of the Internet in China and its nation’s netizens. Some of the most recognizable web icons were recreated, adopting traditional Chinese elements to creatively communicate the seminar’s content.