| Title | DEVIL |
| Brand | G.M. PENS INTERNATIONAL |
| Product / Service | REYNOLDS |
| Category | B01. Print & Outdoor - Best Use of Art Direction |
| Entrant | JWT Mumbai, INDIA |
| Entrant Company: | JWT Mumbai, INDIA |
| Advertising Agency: | JWT Mumbai, INDIA |
Credits | |
| Executive Creative Director | Tista Sen |
| Creative Director | Goral Ajmera |
| Copywriter | Sasha Mahajan |
| Art Director | Goral Ajmera |
| Illustrator | Nilesh Naik |
| Typographer | Goral Ajmera |
| Other Credits | Deepak Jadhav/Vijay Nanaware - Digital Artist |