Title | KEEP IT PURE |
Brand | LION NATHAN |
Product / Service | STEINLAGER PURE |
Category | A05. TV - Best Use of Film Direction |
Entrant | @radical.media Sydney, AUSTRALIA |
Entrant Company: | @radical.media Sydney, AUSTRALIA |
Advertising Agency: | PUBLICIS MOJO Auckland, NEW ZEALAND |
Production Company: | @radical.media Sydney, AUSTRALIA |
Credits | |
Executive Creative Director | Stephen Mckenzie |
Copywriter | Stephen Mckenzie |
Agency Producer | Jane Oak |
Planner | Martin Yeoman |
Account Supervisor | Mark Reeves |
Director | Christopher Riggert |
Producer | Julianne Shelton |
Editor | Stewart Reeves/The Editors |
Art Director | Stephen Mckenzie |
Lighting | Tim Hudson |
Post Production | Cutting Edge |
Steinlager Pure’s mantra is “Keep it Pure” – that when brewing a beer for New Zealand you must stick to your principles to achieve great results. To be single-minded in the pursuit of excellence. This belief extends from beer, to the view of New Zealand’s future. That if we are to shape what is to come and carve our own path, we must step forward without compromise to achieve our individual and collective goals. New Zealand sees the first light of a new day before any other nation. This TVC shows the black of night receding across the country revealing a bright new day. The light becomes a metaphor for the present and the darkness represents the ‘unknown future’ which, in the tradition of great Kiwi explorers, we must stride towards. It represents the frontier that all risk takers step into, it is these people that shape the future, rather than waiting for it to shape them. The TVC heroes our talent, Vincent Gallo on his journey towards his uncompromising vision, and we call out to fellow visionaries to visit www.purefutures.co.nz and register their vision. To date we’ve supported musicians, business entrepreneurs, adventurers and fashion designers in keeping their vision Pure.