Write a short summary of what happens in the radio or audio execution or campaign.

This radio campaign highlights the efficacy of the product by spoofing the emergency broadcast message from a rescue mission during a natural disaster. This execution enabled us to depict the situation in the life of the insects as our product repel them away from the house.

Translation. Provide a full English translation of any audio.

…. find us in the south. Right at sunrise, we will leave… This is Captain Agus Subagyo from emergency evacuation unit. If you’re listening to this, stay on this frequency. We’ve found a safe way out. I repeat, we’ve a found a safe way out in the southern area and set up camp right outside the perimeter. We have food and medicine for the sick and wounded. Whatever happens, don’t panic. Stay safe and stay away from open areas. Crawl along the wall and head south until you reach us. Right at sunrise, we will leave this house. This is Captain Agus Subagyo from emergency evacuation unit. S.O.S Lemongrass Floor Cleaner. Shiny floor, cockroaches out of the door.

Cultural / Context information for the jury

Insects are a prominent threat to the wellbeing of Indonesian households. Especially when it comes to mosquitoes and cockroaches, two notorious insects that are known for bringing diseases with them. Currently, there's a growing trend towards using lemongrass as a natural repellent against insects, specifically the two mentioned above. And S.O.S is the first floor cleaner product that uses lemongrass as a variant with the added value of repelling insect. Furthermore, in Indonesia, lemongrass is used in a lot of insect repellent products so mothers associate it with increased efficacy.