| Title | THE ID.ANTHEM |
| Brand | VOLKSWAGEN |
| Product / Service | VOLKSWAGEN VEHICLES |
| Category | A03. Durable Consumer Goods including Automotive |
| Entrant | CHEIL WORLDWIDE BEIJING, CHINA |
| Idea Creation | CHEIL WORLDWIDE BEIJING, CHINA |
| Production | BLACK + CAMERON Shanghai, CHINA |
| Post Production | ACHT FRANKFURT Frankfurt, GERMANY |
| Name | Company | Position |
|---|---|---|
| Kuo-Hi Lee | Volkswagen (China) Investment Company Co., Ltd. | Head of Project House |
| Maggie Lu | Volkswagen (China) Investment Company Co., Ltd. | Brand Manager |
| Ian Zhu | Porsche Consulting Ltd. | Brand Consultant |
| Qi Wang | Volkswagen (China) Investment Company Co., Ltd. | Specialist |
| Bill Yom | Cheil Worldwide Beijing | Head Of Creative/Executive Director |
| Flip Sorree | Cheil Worldwide Beijing | Creative Director |
| CHRISTOPHE WILLOCX | Cheil Worldwide Beijing | Senior Copywriter |
| Binman Wang | Cheil Worldwide Beijing | Senior Copywriter |
| Pierre-Louis Marchal | Cheil Worldwide Beijing | Senior Art Director |
| Serge Platkovskiy | Cheil Worldwide Beijing | Creative Strategy |
| Bo Yi | Cheil Worldwide Beijing | Associate Creative Director |
| Hualong Wong | Cheil Worldwide Beijing | Junior Copywriter |
| Yuling Yi | Cheil Worldwide Beijing | Junior Art Director |
| Raina Zhang | Cheil Worldwide Beijing | Deputy General Manager |
| Maggie Zhong | Cheil Worldwide Beijing | Group Account Director |
| Yanjun Guo | Cheil Worldwide Beijing | Account Manager |
| Ken Huang | Cheil Worldwide Beijing | Senior Account Executive |
We created a unique anthem Song from the scratch. The idea and also the title of our Anthem is the Brand-Message “It starts with me”. The Song is about the struggle and the solution to be yourself and aim what you want to be. It is a call to action, that everything starts with you.
The Translation is on the case board.
Each Chinese word has been chosen wisely with the Clients, Agency and Artist. The Chinese Words and each Chinese characters have a strong meaning, which is not easy to translate.
Website URL | Application URL | Application URL