Write a short summary of what happens in the radio or audio execution or campaign.

Disclaimers, a highly necessary “encumbrance” for marketing communication. There to ensure that absolutely no part of the spot could be wrongly construed or otherwise misinterpreted. As purveyors of cutting-edge technology, “disclaimers” are very familiar territory for Nissan. The automotive giant has been at the forefront of piloted drive technology in Japan, pioneering this territory ahead of the competition. It’s something that the clients and agency are rightly proud of, but alas “disclaimers” abound, naturally. No matter how confident and full of conviction the brand is, the many disclaimers can take the wind out of the messages’ sails somewhat. “Nissan the technology company” was fast becoming “Nissan the disclaimer company”.

Translation. Provide a full English translation of any audio.

Woman/Robotic：There are certain conditions for proper functioning. Man/Passionate：Have you heard such disclaimers before? Woman：Do not rely on the system completely. Man：Every time a technology breaks new ground, it comes with disclaimers. Woman：To stop safely, hit the brake pedal. Man：Are we in driving school?! Woman：The system may not be able to avoid all collisions in every situation. Man：No matter how confident we are in the technology, we can’t avoid disclaimers. Woman：Always pay attention to what lies ahead of you and steer the wheels yourself when necessary. Man：Even if the disclaimers sound like chanting. Woman：There are limitations to the functions. Man：But surely we will surpass our limits. Disclaimers are a proof of Challenge. Nissan keeps moving with unprecedented technologies, and disclaimer-filled commercials. ＣＩ

Cultural / Context information for the jury

We took the disclaimer, and turned it on its head. The more cutting edge the technology, the more disclaimers will be present. This is where our conceptual exploration began. We took the “encumbrance” that is the disclaimer and positioned them as symbols of how disruptive and cutting-edge a technology truly is. In turn, we positioned technologies with no disclaimers as run-of-the-mill and unchallenging. A bold message that screams NISSAN, we changed how the world perceives disclaimers and turned it into a source of pride for the car company.