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Hackable Me is the podcast that pulls back the curtain on the hacking industry. What is phishing and how is business reacting to the threat? How are online lotharios using similar techniques to trick would-be partners? And how do you protect yourself and the company you work for from loss? Listen and learn from our team of cyber experts, as well as a leading cybercrime author, a technology futurist and a socio-technical analyst. This premiere episode explores email phishing and social engineering as the most common cyber attacks. So how do they work and what role does human psychology play?

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Please outline the innovative elements of the work

To help drive consumer interest and direct that interest to our podcasts, we created a fun questionnaire that rated people’s susceptibility to being phished. The PQ Test (standing for Phish-wise Quotient) and the podcast series lived on the campaign hub — a specially created landing page on the Proofpoint website. Visitors were encouraged to post their PQ scores for friends and followers to see on social media. The series was airing as the global pandemic spread. Episodes were quickly adjusted to reflect the world’s ‘new normal.’ Instead of the intended studio-based recordings, our creative, client service and production teams worked to record and deliver high-quality interviews with house-bound contributors based across Europe, North America and Australasia. "Hackable Me" launched on-time; and backed by a variety of social posts, animated videos and user generated promotion, quickly became popular.