BUS TRIP

TitleBUS TRIP
BrandPT SOHO GLOBAL HEALTH
Product / ServiceLELAP
CategoryA02. Healthcare
EntrantFLOCK Jakarta, INDONESIA
Idea Creation FLOCK Jakarta, INDONESIA

Credits

Name Company Position
Ivan Hadywibowo Flock Creative Network Chief Creative Officer
Vida Noegroho Flock Creative Network Chief Creative Officer
Nabyl Farizi Flock Creative Network Associate Creative Director
Willy Nathan Flock Creative Network Copywriter
Dionysius Girardi Flock Creative Network Group Head
Adinda Habsari Flock Creative Network Art Director
Kevin Alessander Flock Creative Network Art Director
Rama Herniawan Flock Creative Network Chief Business Officer
Ruth Belinda Flock Creative Network Account Executive

Write a short summary of what happens in the radio or audio execution or campaign.

Showcasing the product superiority in eliminating all the things that makes you hard to fall asleep

Translation. Provide a full English translation of any audio.

[Old Bus’ engine revving] This 70’s Bus with V6 engine, be quiet! [Bus Honking] The Bus behind, stop honking! [Car passing by fast] *sigh* A car that’s passing by from the opposite direction, be quiet!!! [Coin clinking] [Bus Officer: “7600… 780-“] *long breath* Bus Officer who never stops counting the bus fee, just do it later! [Baby Crying] There, there, there, the never-stop-crying baby. Shhh, shhh, shhh… [Musician singing off tune) *sigh* the unskilled musician, stop! [Girls laughing at the musician] And you girls, stop laughing! [Phone ringtone playing repeatedly] Phone ringtone that left unanswered, stop ringing! [Snack Seller: “Tofu… Tofu…”] snack seller, [Man Snoring] the guy who snores… [Pickpocket 1: “Don’t be too loud, they’ll hear us!”] [Pickpocket 2: “Nah, no one will hear us. They’re all sleepi-“] HEY! THIEF! You think I didn’t hear it?! Shoo, shoo!!! Aaaahh, now you can sleep comfortably even though you’re a in a packed bus for a long long trip. Take LELAP for sleep problems relief. Manufactured by SOHO, Read the Dosage Recommendation.

Cultural / Context information for the jury

In some of suburban areas in Indonesia, there’s an all-nighter traditional wedding party that involves music group and big crowd.