Write a short summary of what happens in the radio or audio execution or campaign.

In this radio spot, we start off hearing a regular retail ad for the Sky Sports channels. But it slowly starts to go off topic, drifting from tangent to tangent, and the listener starts thinking “what is going on?” That’s when the rant is interrupted by our second voiceover, which explains that over 160,000 adult New Zealanders suffer from ADHD, and if the listener knows they also struggle to stay on topic, they may be one of them, and should visit the website for support. It then ends with a sponsorship message from Sky.

Translation. Provide a full English translation of any audio.

MUSIC: Heavy rock VO: (Blaring, excited retail voice) Now it’s easier than ever to find the sports you love on Sky Sport. With 12 dedicated channels you can… MUSIC: Starts to fade out VO: (Suddenly perplexed and reminiscent, losing the retail tone) 12 sports channels? Remember when there were only 3 channels, total? Now there’s an endless line of options to choose from… like a sushi train… (Starts speaking in soliloquy, amusing himself) Now that’s a weird idea. Who decided to mix a restaurant with a baggage carousel? Can’t stand baggage carousels. Why does no one ever stand behind the line? It’s like trying to get dogs to wait for a biscuit. Oh that reminds me, I have to walk the dog. Do dogs realise we’re walking them? Or do they think they’re walking us? They do usually walk in front, so technically… (cut off mid-sentence) MUSIC: Cuts off completely VO2: Consistently struggling to stay on topic can be a sign of adult ADHD, a challenge over 160,000 adult Kiwis live with. Learn how to manage and thrive at ADHD.org.nz. ADHD Awareness Month is proudly supported by Sky.

Cultural / Context information for the jury

Kiwis – a colloquial term for a New Zealander “3 channels total” – Up until about 20 years ago, New Zealand still only had 3 public access television channels on air.