Title | NEW NAME |
Brand | VOLKSWAGEN |
Product / Service | CARS |
Category | A03. Durable Consumer Goods including Automotive |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
Gary Steele | DDB Group New Zealand | Executive Creative Director |
Rory McKechnie | DDB Group New Zealand | Creative Director |
Freddie Coltart | DDB Group New Zealand | Creative Director |
Matt Williams | DDB Group New Zealand | Creative Director |
Judy Thompson | DDB Group New Zealand | Agency Executive Producer |
Casey King | DDB Group New Zealand | Senior Agency Producer |
Simon Head | DDB Group New Zealand | Editor |
James Blair | DDB Group New Zealand | Account Service |
Anna Hall | DDB Group New Zealand | Senior Business Director |
Paris Reardon | DDB Group New Zealand | Business Manager |
Milon Williams | DDB Group New Zealand | Audio Engineer |
Helena Schultz | Volkswagen NZ | Marketing Manager Passenger Vehicles |
Shannon Pentecost | Volkswagen NZ | Marketing Executive Passenger Vehicles |
The new Volkswagen Golf GTI TSR is fast, accelerating from 0-100km/h in under 6.5 seconds. We needed to communicate this product feature in a distinctive way, that would create cut through and was true to the VW tone that makes you think, and makes you smile. To bring to this incredible acceleration speed to life, we created a series of six unique stories that accelerate from regular everyday moments to full bonkers crazy, in under 6.5 seconds, just like the car.
New name VO: Son, can we have a word? I’m a spy. They’re after me. They’re after you. Your name’s Juan now. We’re going to Guam, Jaun. SFX: Airport ding dong. “Last call for Juan to Guam.” VO: Zero to crazy in under 6.5 seconds. The new Volkswagen Golf GTI. SFX: GTI boosting off the mark.