Title | JANIS |
Brand | VOLKSWAGEN |
Product / Service | CARS |
Category | A03. Durable Consumer Goods including Automotive |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
Gary Steele | DDB Group New Zealand | Executive Creative Director |
Rory McKechnie | DDB Group New Zealand | Creative Director |
Adam Barnes | DDB Group New Zealand | Senior Creative |
James O’Sullivan | DDB Group New Zealand | Senior Creative |
Judy Thompson | DDB Group New Zealand | Agency Executive Producer |
Casey King | DDB Group New Zealand | Senior Agency Producer |
James Blair | DDB Group New Zealand | Account Service |
Anna Hall | DDB Group New Zealand | Senior Business Director |
Paris Reardon | DDB Group New Zealand | Business Manager |
Rupert Price | DDB Group New Zealand | Chief Strategy Officer |
Milon Williams | DDB Group New Zealand | Audio Engineer |
Kirsty Judd | Volkswagen NZ | Marketing Manager Commercial Vehicles |
The Volkswagen Kombi inspired a generation to get out on the road and experience peace, love and not showering for a week. 40 years later the Grand California is imbued with that same spirit. But fortunately, it comes with a few more creature comforts.
In 1974 Janis travelled The Silk Road in a mustard VW Kombi promoting peace, love and not showering for a week. She even joined a commune, changed her name to Serenity Waterfall and had three boyfriends who were called Bodhi, Hawk and Echo. These days Janis just has one special man in her life, her husband Herb. He’s never heard of a Bodhi, Hawk or an Echo because unbeknown to Herb, his wife has swapped peace and love making, for peace and quiet. She still digs the freedom of the open road but now travels in 4-berth, air-conditioned luxury. And uses the onboard shower every day. The all-new Volkswagen Grand California campervan. The grown-up Kombi.