MAD DOG MIKE

TitleMAD DOG MIKE
BrandVOLKSWAGEN
Product / ServiceCARS
CategoryA03. Durable Consumer Goods including Automotive
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Gary Steele DDB Group New Zealand Executive Creative Director
Rory McKechnie DDB Group New Zealand Creative Director
Adam Barnes DDB Group New Zealand Senior Creative
James O’Sullivan DDB Group New Zealand Senior Creative
Judy Thompson DDB Group New Zealand Agency Executive Producer
Casey King DDB Group New Zealand Senior Agency Producer
James Blair DDB Group New Zealand Account Service
Anna Hall DDB Group New Zealand Senior Business Director
Paris Reardon DDB Group New Zealand Business Manager
Rupert Price DDB Group New Zealand Chief Strategy Officer
Milon Williams DDB Group New Zealand Audio Engineer
Kirsty Judd Volkswagen NZ Marketing Manager Commercial Vehicles

Write a short summary of what happens in the radio or audio execution or campaign.

The Volkswagen Kombi inspired a generation to get out on the road and experience peace, love and not showering for a week. 40 years later the Grand California is imbued with that same spirit. But fortunately, it comes with a few more creature comforts.

Translation. Provide a full English translation of any audio.

Mad Dog Mike his friends used to call him. That was back in 1969 when he toured the country in a VW Kombi with his band The Flaming Demons. Legend has it he once climbed the rigging at a rock concert, lit his chest hair on fire and swan dived into the crowd, breaking his pelvis in nine places. He still has a tattoo of a flaming demon but these days he’s traded electric guitars for electric seats, and heavy metal for soft jazz. Michael still goes on “Mad dog band road trips,” as he calls them, but now the tour bus has a touch screen and surround sound. And the band members are his wife and sausage dog. The all-new Volkswagen Grand California campervan. The grown-up Kombi.