Write a short summary of what happens in the radio or audio execution or campaign.

We needed a way to talk about the new 100% electric eGolf in a way that stood out in a sea of “warm-fuzzy” EV advertising. So, we focused on our drivers, who were likely to be making the move to EVs for the sake of their children. Children who, if we’re honest, don’t really deserve it.

Translation. Provide a full English translation of any audio.

Astronaut Dad MVO: It was the night before Christmas, and you were out on the road, alone. You travelled 82 kilometres, to 19 different stores, battled bright lights and dim staff, for six hours straight. Then finally, in a forgotten corner of the most overpriced toyshop in the city, you found it. The Action Joe Combat Astronaut, Special Edition. Full price. Then, 6am next morning, you watched as your little boy tore open his gift, and he said: ‘He’s got the wrong helmet. You ruined Christmas.’ (Pause) There’s a lot they don’t deserve. But, you should look after their future anyway. Drive the new 100% electric eGolf from Volkswagen.