Write a short summary of what happens in the radio or audio execution or campaign.

We needed a way to talk about the new 100% electric eGolf in a way that stood out in a sea of “warm-fuzzy” EV advertising. So, we focused on our drivers, who were likely to be making the move to EVs for the sake of their children. Children who, if we’re honest, don’t really deserve it.

Translation. Provide a full English translation of any audio.

Swim Mum MVO: You drove her to the pools at 4am, every single day, for 13 long years. You were there, for every length of every race. You cheered for her. You cried. You resigned your entire wardrobe to pool smell. And somehow, you paid for it all, even those little energy-jelly things. Then finally, when she stood on that podium, a champion at last, and they asked who she’d like to thank, she said: ‘There’s just one person… My best friend… Becky… You got me here girl… you. (Pause) There’s a lot they don’t deserve. But, you should look after their future anyway. Drive the new 100% electric eGolf from Volkswagen.