Title | EVOLUTION |
Brand | PT. NUGRAHA INDAH CITARASA INDONESIA (NICI) |
Product / Service | RACIK PREMIX (POWDERED) SEASONING |
Category | A01. Fast Moving Consumer Goods |
Entrant | ROMP. Jakarta, INDONESIA |
Idea Creation | ROMP. Jakarta, INDONESIA |
Production | CUT2CUT Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Roy Wisnu | romp. | Chief Creative Officer |
Renaldy Arief | romp. | Executive Creative Director |
Hendra Ustriady | romp. | Creative Director |
Irza Fauzan | romp. | Associate Creative Director |
Adra Gesza | romp. | Senior Copywriter |
Judith Tirza | romp. | Senior Copywriter |
Addam Zein | romp. | Copywriter |
Bobby Setiawan | romp. | Art Director |
Theresia Sulistiowati | romp. | Business Lead |
Ari Utami | romp. | Senior Account Manager |
Lorenzo Wicaksono | romp. | Senior Account Executive |
Sasya Anjani Pramono | romp. | Senior Strategic Planner |
Gita Badilla | romp. | Audio Visual Director |
Agustine Angeline | romp. | Senior Producer |
Anifah Hanapi | romp. | Senior Producer |
Rionasta Achiel | romp. | Senior AV Producer |
Fauzi Reza | romp. | Producer |
Fien Juharyati | romp. | Creative Service Department Head |
The cooking ingredients, both meat protein or vegetable, are things that have its own long and epic history before it reach your dining plate and those will be waste to nothing if we don’t cook them with the right seasoning. Therefore there’s RACIK; practical, perfectly-blended seasonings that won’t fail your cooking.
“EVOLUTION” It took 100 years for the Theropods to evolve and become the most feared dinosaur of all, the T-Rex. After traveling through pre-historic times, the T-Rex had to abide by mother nature as the asteroids hit the earth. They went close to extinction. But later, they evolved. After twelve genetic mutations, they shrank their bodies from 150 tons to just a few tens of kilos. So they could migrate from one land to another as the earth’s supercontinent began to disintegrate. They continued to evolve. It took another million years for T-Rex to lengthen their hands, grow feather, and mutate them into wings. And yet another million years before they took off and flew. People believed that some of them landed in Asia and evolved into the red junglefowl, that went through some 50-year cycles, following the life cycle of the bamboo they ate. Furthermore, they evolved for another 3000 years into the chicken that we farm today. Meanwhile, it only took Danny 30 minutes to buy a chicken, 5 minutes of cooking it, And… just five seconds to spit it out. That’s why there’s RACIK. Practical, perfectly-blended seasonings that won’t fail your cooking.