EVOLUTION

TitleEVOLUTION
BrandPT. NUGRAHA INDAH CITARASA INDONESIA (NICI)
Product / ServiceRACIK PREMIX (POWDERED) SEASONING
CategoryA01. Fast Moving Consumer Goods
EntrantROMP. Jakarta, INDONESIA
Idea Creation ROMP. Jakarta, INDONESIA
Production CUT2CUT Jakarta, INDONESIA

Credits

Name Company Position
Roy Wisnu romp. Chief Creative Officer
Renaldy Arief romp. Executive Creative Director
Hendra Ustriady romp. Creative Director
Irza Fauzan romp. Associate Creative Director
Adra Gesza romp. Senior Copywriter
Judith Tirza romp. Senior Copywriter
Addam Zein romp. Copywriter
Bobby Setiawan romp. Art Director
Theresia Sulistiowati romp. Business Lead
Ari Utami romp. Senior Account Manager
Lorenzo Wicaksono romp. Senior Account Executive
Sasya Anjani Pramono romp. Senior Strategic Planner
Gita Badilla romp. Audio Visual Director
Agustine Angeline romp. Senior Producer
Anifah Hanapi romp. Senior Producer
Rionasta Achiel romp. Senior AV Producer
Fauzi Reza romp. Producer
Fien Juharyati romp. Creative Service Department Head

Write a short summary of what happens in the radio or audio execution or campaign.

The cooking ingredients, both meat protein or vegetable, are things that have its own long and epic history before it reach your dining plate and those will be waste to nothing if we don’t cook them with the right seasoning. Therefore there’s RACIK; practical, perfectly-blended seasonings that won’t fail your cooking.

Translation. Provide a full English translation of any audio.

“EVOLUTION” It took 100 years for the Theropods to evolve and become the most feared dinosaur of all, the T-Rex. After traveling through pre-historic times, the T-Rex had to abide by mother nature as the asteroids hit the earth. They went close to extinction. But later, they evolved. After twelve genetic mutations, they shrank their bodies from 150 tons to just a few tens of kilos. So they could migrate from one land to another as the earth’s supercontinent began to disintegrate. They continued to evolve. It took another million years for T-Rex to lengthen their hands, grow feather, and mutate them into wings. And yet another million years before they took off and flew. People believed that some of them landed in Asia and evolved into the red junglefowl, that went through some 50-year cycles, following the life cycle of the bamboo they ate. Furthermore, they evolved for another 3000 years into the chicken that we farm today. Meanwhile, it only took Danny 30 minutes to buy a chicken, 5 minutes of cooking it, And… just five seconds to spit it out. That’s why there’s RACIK. Practical, perfectly-blended seasonings that won’t fail your cooking.