MIGRATION

TitleMIGRATION
BrandPT. NUGRAHA INDAH CITARASA INDONESIA (NICI)
Product / ServiceRACIK PREMIX (POWDERED) SEASONING
CategoryA01. Fast Moving Consumer Goods
EntrantROMP. Jakarta, INDONESIA
Idea Creation ROMP. Jakarta, INDONESIA
Production CUT2CUT Jakarta, INDONESIA

Credits

Name Company Position
Roy Wisnu romp. Chief Creative Officer
Renaldy Arief romp. Executive Creative Director
Hendra Ustriady romp. Creative Director
Irza Fauzan romp. Associate Creative Director
Adra Gesza romp. Senior Copywriter
Judith Tirza romp. Senior Copywriter
Addam Zein romp. Copywriter
Bobby Setiawan romp. Art Director
Theresia Sulistiowati romp. Business Lead
Ari Utami romp. Senior Account Manager
Lorenzo Wicaksono romp. Senior Account Executive
Sasya Anjani Pramono romp. Senior Strategic Planner
Gita Badilla romp. Audio Visual Director
Agustine Angeline romp. Senior Producer
Anifah Hanapi romp. Senior Producer
Rionasta Achiel romp. Senior AV Producer
Fauzi Reza romp. Producer
Fien Juharyati romp. Creative Service Department Head

Write a short summary of what happens in the radio or audio execution or campaign.

The cooking ingredients, both meat protein or vegetable, are things that have its own long and epic history before it reach your dining plate and those will be waste to nothing if we don’t cook them with the right seasoning. Therefore there’s RACIK; practical, perfectly-blended seasonings that won’t fail your cooking.

Translation. Provide a full English translation of any audio.

“MIGRATION” A run of salmon travels for 3000 miles in the ocean to return to the river where they’re born. They would encounter predators such as the bottlenose dolphins that may look friendly to us, but not to these salmon. Their sharp teeth are salmon’s biggest nightmare. Let alone the seals who would wait for them at the mouth of the river, ready to catch the slowest salmon. The surviving salmon from the ocean would now have to fast for one year and mutate their vital organs to survive the freshwater. Relentlessly, they would then swim upstream as swift as an F1 racing car’s full speed. As they get closer to the river, the journey gets even more challenging. Steep rock formations create water rapids that would force the salmons to jump up to 3,5 meters high. Many would attempt hundreds of times, and some would crash onto the hard rocks. Or worse, into the mouths of some hungry bears. Those who made it would continue the journey. Until they got caught by Jack, who would bring them home, cook them, and… Jack just failed to cook his salmon dish. That’s why there’s RACIK. Practical, perfectly-blended seasonings that won’t fail your cooking.