Title | MIGRATION |
Brand | PT. NUGRAHA INDAH CITARASA INDONESIA (NICI) |
Product / Service | RACIK PREMIX (POWDERED) SEASONING |
Category | A01. Fast Moving Consumer Goods |
Entrant | ROMP. Jakarta, INDONESIA |
Idea Creation | ROMP. Jakarta, INDONESIA |
Production | CUT2CUT Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Roy Wisnu | romp. | Chief Creative Officer |
Renaldy Arief | romp. | Executive Creative Director |
Hendra Ustriady | romp. | Creative Director |
Irza Fauzan | romp. | Associate Creative Director |
Adra Gesza | romp. | Senior Copywriter |
Judith Tirza | romp. | Senior Copywriter |
Addam Zein | romp. | Copywriter |
Bobby Setiawan | romp. | Art Director |
Theresia Sulistiowati | romp. | Business Lead |
Ari Utami | romp. | Senior Account Manager |
Lorenzo Wicaksono | romp. | Senior Account Executive |
Sasya Anjani Pramono | romp. | Senior Strategic Planner |
Gita Badilla | romp. | Audio Visual Director |
Agustine Angeline | romp. | Senior Producer |
Anifah Hanapi | romp. | Senior Producer |
Rionasta Achiel | romp. | Senior AV Producer |
Fauzi Reza | romp. | Producer |
Fien Juharyati | romp. | Creative Service Department Head |
The cooking ingredients, both meat protein or vegetable, are things that have its own long and epic history before it reach your dining plate and those will be waste to nothing if we don’t cook them with the right seasoning. Therefore there’s RACIK; practical, perfectly-blended seasonings that won’t fail your cooking.
“MIGRATION” A run of salmon travels for 3000 miles in the ocean to return to the river where they’re born. They would encounter predators such as the bottlenose dolphins that may look friendly to us, but not to these salmon. Their sharp teeth are salmon’s biggest nightmare. Let alone the seals who would wait for them at the mouth of the river, ready to catch the slowest salmon. The surviving salmon from the ocean would now have to fast for one year and mutate their vital organs to survive the freshwater. Relentlessly, they would then swim upstream as swift as an F1 racing car’s full speed. As they get closer to the river, the journey gets even more challenging. Steep rock formations create water rapids that would force the salmons to jump up to 3,5 meters high. Many would attempt hundreds of times, and some would crash onto the hard rocks. Or worse, into the mouths of some hungry bears. Those who made it would continue the journey. Until they got caught by Jack, who would bring them home, cook them, and… Jack just failed to cook his salmon dish. That’s why there’s RACIK. Practical, perfectly-blended seasonings that won’t fail your cooking.