Title | INNOVATION |
Brand | PT NUGRAHA INDAH CITARASA INDONESIA (NICI) |
Product / Service | RACIK PREMIX (POWDERED) SEASONING |
Category | A01. Fast Moving Consumer Goods |
Entrant | ROMP. Jakarta, INDONESIA |
Idea Creation | ROMP. Jakarta, INDONESIA |
Production | CUT2CUT Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Roy Wisnu | romp. | Chief Creative Officer |
Renaldy Arief | romp. | Executive Creative Director |
Hendra Ustriady | romp. | Creative Director |
Irza Fauzan | romp. | Associate Creative Director |
Adra Gesza | romp. | Senior Copywriter |
Judith Tirza | romp. | Senior Copywriter |
Addam Zein | romp. | Copywriter |
Bobby Setiawan | romp. | Art Director |
Theresia Sulistiowati | romp. | Business Lead |
Ari Utami | romp. | Senior Account Manager |
Lorenzo Wicaksono | romp. | Senior Account Executive |
Sasya Anjani Pramono | romp. | Senior Strategic Planner |
Gita Badilla | romp. | Audio Visual Director |
Agustine Angeline | romp. | Senior Producer |
Anifah Hanapi | romp. | Senior Producer |
Rionasta Achiel | romp. | Senior AV Producer |
Fauzi Reza | romp. | Producer |
Fien Juharyati | romp. | Creative Service Department Head |
The cooking ingredients, both meat protein or vegetable, are things that have its own long and epic history before it reach your dining plate and those will be waste to nothing if we don’t cook them with the right seasoning. Therefore there’s RACIK; practical, perfectly-blended seasonings that won’t fail your cooking.
“INNOVATION” During the Han dynasty period, a prince named Liu An spent his life to find the recipe for being immortal. One day, he accidentally dropped an unknown substance into a bowl of soy milk. A miracle happened. The soy milk turned into curd with a gooey texture. Liu An risked his life by convincing himself to eat it. So instead of finding a recipe for immortality, he just invented… tofu. However, tofu’s storied rise to the global stage was not as magical as its discovery. It would have to journey through several dynasties, regime changes, and civil wars. It finally found its popularity during the Song dynasty period. During the 8th century, tofu was brought into Japan by the monks to substitute meat and fish. Old documents even stated that people used tofu as offerings to gods in temples. The Japanese were obsessed with tofu. Alas, between the Nara and the Edo periods, they invented more than 100 new tofu recipes. Tofu finally arrived in the west. Benjamin Franklin was the first American who wrote about tofu in a letter in 1770 while visiting London. He described tofu as the cheese from China. But not until the 20th-century tofu is known worldwide to this day. Today Michelle bought tofu at the market, cooked them, And messed up her taste buds. That’s why there’s RACIK. Practical, perfectly-blended seasonings that won’t fail your cooking.