Write a short summary of what happens in the radio or audio execution or campaign.

Voice assistants have been helping people become more efficient and productive. But sometimes, what we REALLY need is some perspective - A voice of reason that motivates us to step out of the rat race, take a breather, and just do nothing for a while. And now, Google can be that voice of reason. All one has to say is “Okay Google, Eat a 5Star” on any android phone or device, and the assistant will enter the “Do Nothing Mode”. Instead of helping you with your tasks, it will now dissuade you from doing them. Whatever you try to do, the assistant will give you a reason not to - and the hundreds of possible responses range from convincing to sassy to profound. We partnered with Google to create what is probably the first ever-AI designed to help you do nothing.

Translation. Provide a full English translation of any audio.

Please refer to the presentation video.

Cultural / Context information for the jury

For over a decade, 5 Star commercials have featured people eating the chocolate, getting lost in the moment, and doing nothing at all. We took the tagline "Do Nothing" to another level by making Google Assistant do the opposite of what it was meant to do after 'eating' a 5Star, and this took the audience by surprise.

Please outline the innovative elements of the work

Google Assistant’s voice platform allows creators to build third-party voice apps, games and experiences. We hijacked this medium and turned it on its head. For the first time ever, Google Assistant can now do the exact opposite of what it was meant to do. Instead of providing information and helping users become more productive, the new “Do Nothing Mode” makes Google Assistant kill all productivity, and convince users to just sit back, relax and do nothing. This unexpected intervention captured the imagination of the internet, and created unprecedented buzz around the brand and its unique proposition. Since Google assistant comes built-in with every android phone, thousands of users from across the country have been engaging with the experience, at any given moment.