Title | LOVERS |
Brand | PT HITACHI MODERN SALES INDONESIA |
Product / Service | REFRIGERATOR |
Category | C04. Casting & Performance |
Entrant | LOTUS:H Jakarta, INDONESIA |
Idea Creation | LOTUS:H Jakarta, INDONESIA |
Production | CANANG STUDIO Petaling Jaya, MALAYSIA |
Name | Company | Position |
---|---|---|
Dino Mojica | LOTUS:H | Executive Creative Director |
Bryan Angelo | LOTUS:H | Account Manager |
Suryo Guritno | LOTUS:H | Agency Producer |
Suteddi Chen | LOTUS:H | Associate Creative Director |
Reisha Annabelle Sinulingga | LOTUS:H | Copywriter |
Julham Effendy | LOTUS:H | Copywriter |
Niken Purnarini | LOTUS:H | Account Director |
Khairina Ariesta | LOTUS:H | Account Executive |
It begins with music that helps establish the mood, followed by a conversation between two people with distinct accents. They are talking about how it is dark, quiet and the temperature is extremely cold and freezing, yet they will stay physically well. Towards the end it is revealed that they are food ingredients inside a refrigerator that has a vacuum compartment feature — and this also explains the reason for accents, reflecting their country of origin.
FRESHER TOGETHER - LOVERS FVO: It’s so cold, mon amour (my love). MVO: Ja (yes), Sweetheart. FVO: It’s dark and quiet, but... I like it… MVO: Ooh you will love it. FVO: But, isn’t this temperature below zero, mon amour (my love)? MVO: Ja (yes), it’s just like my days in the cold Norwegian waters. I feel great. Do you not, my love? FVO: Oui, oui, c’est magnifique (Yes, yes, it’s wonderful)! Also... because you are here. MVO: Ja (yes), if only we don’t have to leave, Sweetheart… FVO: Huh? Leave? Pourquoi? (Why?) MVO: Do you not know why we are here? FVO: Mmm… No? MVO: They keep us here because we are so good together. You, Brie the lovely cheese,... FVO: Oui, oui. MVO: ...and I, Salmon, we make a great dish! FVO: Huh? Dish? Ohhh mon Dieu (my God)! ANNCR.: Hitachi Refrigerator with Vacuum Compartment.Food stays fresher, longeeeeeeeeer, and together… Aaaaawwww.
The casting process involved inviting many different voice over talents and making them do 1 or 2 lines with different accents. The talents with most convincing accents were shortlisted and eventually assigned for the roles. It was important for the talent to build up chemistry, and once they did, they performed really well. They explored the delivery of the lines and tried various tones and mood - of which the most dynamic ones were chosen.