FRIENDS

TitleFRIENDS
BrandPT HITACHI MODERN SALES INDONESIA
Product / ServiceREFRIGERATOR
CategoryC01. Use of Music
EntrantLOTUS:H Jakarta, INDONESIA
Idea Creation LOTUS:H Jakarta, INDONESIA
Production CANANG STUDIO Petaling Jaya, MALAYSIA

Credits

Name Company Position
Dino Mojica LOTUS:H Executive Creative Director
Bryan Angelo LOTUS:H Account Manager
Suryo Guritno LOTUS:H Agency Producer
Suteddi Chen LOTUS:H Associate Creative Director
Reisha Annabelle Sinulingga LOTUS:H Copywriter
Julham Effendy LOTUS:H Copywriter
Niken Purnarini LOTUS:H Account Director
Khairina Ariesta LOTUS:H Account Executive

Write a short summary of what happens in the radio or audio execution or campaign.

It begins with music that helps establish the mood, followed by a conversation between two people with distinct accents. They are talking about how it is dark, quiet and the temperature is extremely cold and freezing, yet they will stay physically well. Towards the end it is revealed that they are food ingredients inside a refrigerator that has a vacuum compartment feature — and this also explains the reason for accents, reflecting their country of origin.

Translation. Provide a full English translation of any audio.

FRESHER TOGETHER - FRIENDS MVO 1: It’s so cold. I don’t think I can make it. MVO 2: Hmm. You will, mein Freund (my friend). MVO 1: It’s very dark. And quiet. And cold. I don’t want my beautiful moist flesh to freeze. MVO 2: It will not. MVO 1: This temperature is below zero! MVO 2: Well - it is just like the winter in Deutschland (Germany), it was cold but magical- MVO 1: Si si si si (Yes yes yes yes), I have heard all about “the winter in Deutschland” but you know I am from Italia! You are my best friend but you and me are very different, Bratwurst… MVO 2: Ja, und (yes, and) that is why we make a very good dish, Mozzarella mein Freund (my friend)... That is why they put us here, together... MVO 1: Mamma mia (my goodness!)! Nooo.... ANNCR.: Hitachi Refrigerator with Vacuum Compartment. Keep your food fresher together and longeeeeeeeeeer!

Tell the jury about the use of music

The music helps to establish the mood and build tension. It has the important role to build up the ambience and making the the drama in the script come alive.