| Title | DIRTY S*** |
| Brand | PT ELECTROLUX INDONESIA |
| Product / Service | VACUUM CLEANER |
| Category | A03. Durable Consumer Goods including Automotive |
| Entrant | LOTUS:H Jakarta, INDONESIA |
| Idea Creation | LOTUS:H Jakarta, INDONESIA |
| Production | CANANG STUDIO Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Dino Mojica | LOTUS:H | Executive Creative Director |
| Ramdhan Hidayat | LOTUS:H | Creative Director |
| Dennan Ahmad | LOTUS:H | Creative Group Head |
| Diaz Pradipta | LOTUS:H | Creative Group Head |
| Rhein Hadi | LOTUS:H | Copywriter |
| Wimala Djafar | LOTUS:H | Planning Director |
| Ivan Christyanto | LOTUS:H | Account Director |
| Rizky Yuliansyah | LOTUS:H | Account Manager |
| Bryan Angelo | LOTUS:H | Account Manager |
| Suryo Guritno | LOTUS:H | Agency Producer |
We want to communicate the powerful suction from ELECTROLUX PUREF9 Vacuum Cleaner in Radio Ad. The idea is showing how powerful the suction of ELECTROLUX PUREF9 vacuum cleaner even all the bad words are sucked.
DIRTY S*** MVO : “Yeah? What you gonna do you tw*t? I run this whole s**t! You’re gonna need a fu**king army to beat the s**t out of me! I can hit you from anywhere and you’re going to s**t in your pants like a 5 year old! Listen to me you little s**t, you got nothing on me right now and you’ll end up in some f***ing hospital you piece of s**t! Come here ars***le ! S**k this bol***s you fu**ing wa**er!” SFX: Sounds of people fighting in the bar. ANNCR : ELECTROLUX PUREF9 VACUUM CLEANER. SUCK THE DIRTY S**T OUT.