| Title | DIRTY F*** |
| Brand | PT ELECTROLUX INDONESIA |
| Product / Service | VACUUM CLEANER |
| Category | A03. Durable Consumer Goods including Automotive |
| Entrant | LOTUS:H Jakarta, INDONESIA |
| Idea Creation | LOTUS:H Jakarta, INDONESIA |
| Production | CANANG STUDIO Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Dino Mojica | LOTUS:H | Executive Creative Director |
| Ramdhan Hidayat | LOTUS:H | Creative Director |
| Dennan Ahmad | LOTUS:H | Creative Group Head |
| Diaz Pradipta | LOTUS:H | Creative Group Head |
| Rhein Hadi | LOTUS:H | Copywriter |
| Wimala Djafar | LOTUS:H | Planning Director |
| Ivan Christyanto | LOTUS:H | Account Director |
| Rizky Yuliansyah | LOTUS:H | Account Manager |
| Bryan Angelo | LOTUS:H | Account Manager |
| Suryo Guritno | LOTUS:H | Agency Producer |
We want to communicate the powerful suction from ELECTROLUX PUREF9 Vacuum Cleaner in Radio Ad. The idea is showing how powerful the suction of ELECTROLUX PUREF9 vacuum cleaner even all the bad words are sucked.
DIRTY F*** SFX: Someone picking up the phone MVO: “Hello? Who’s this? Who? Speak up motherf***er, speak up! You think this is funny mother f***er?! Don’t you know who I am? I’m good at making people disappear, you mother f***er! You think you can run away from this mother***er?! You better be ready when I’m coming for your sorry a*s, mother f***er! Hello?! Hello?! Mother f***er scared s**tless!” ANNCR: ELECTROLUX PUREF9 VACUUM CLEANER. SUCK THE MOTHER F***ING DIRT OUT.