Title | UNEXPLORED RADIO STUDIO |
Brand | JAGUER LAND ROVER JAPAN LTD |
Product / Service | RANGE ROVER |
Category | B01. Use of Radio & Audio as a Medium |
Entrant | FACT Tokyo, JAPAN |
Idea Creation | FACT Tokyo, JAPAN |
Media Placement | DENTSU X Tokyo, JAPAN |
Production | AOI PRO. INC. Tokyo, JAPAN |
Post Production | AOI PRO. INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
MASATO MITSUDERA | FACT | Executive Creative Director |
YASUO MATSUBARA | FACT | Creative Director |
YOSHITORA SAEKI | FACT | Business Director |
HISAYA KATO | AOI pro. | Executive Producer |
KEI OTA | AOI pro. | Producer |
TOMOHIRO IKETAKA | AOI pro. | Production Manager |
KAZUHIKO HIRAMAKI | GEEK PICTURES | Film Director |
JIN ITO | connection | Cinematographer |
KEIZO NAGAO | AND FILM STUDIO | Gaffer |
YUZURU KITAOKA | AND FILM STUDIO | Camera Car |
HIROKI KANEKO | FRE-X | Art Designer |
JUN ICHIYAMA | BIRDIE | Location Coordinator |
YASUNORI HOSHIMOTO | Freelance | Mixer |
MASAYOSHI OKA | Freelance | Recording section |
Naotaka Takahashi | L'espace Vision | Grading |
Isao Watanabe | DENTSU X | Media Planning Director |
KANAE WAKIMURA | DENTSU X | Media Planner |
TAKURO MURAKAWA | J-WAVE | Account Manager |
YUTA KOMATSU | J-WAVE | Contents Manager |
KIMIYASU SATO | Freelance | Sound Designer |
ASUYA HAMADA | AOI pro. | Film Director |
The appeal of the Range Rover is its powerful driving ability to overcome any rough roads as well as its comfortable and luxurious space and design. Simultaneously with these two unique aspects measures were considered that would embody and captivate the target. Reach a dangerous unexplored land on a rough road that no one has ever entered with a Range Rover. Against the backdrop of the magnificent sounds of nature, open a radio studio from the side of a fumarole that blows out from the crater of a hot spring area and broadcast live nationwide sounds that no one has ever heard before. For people all over Japan who are refraining from going out due to the Covid-19 global pandemic, a special 3-hour radio broadcast delivered the luxurious sounds of nature and provided people with a relaxing time to unleash their hearts.
<Outline of special radio program> The luxurious space of the Range Rover was enhanced into a comfortable radio broadcasting booth. The personality delivered a radio broadcast program from inside the car. Improvised trumpet performances inspired by the magnificent fumaroles were also performed. Along the way, various natural sounds were collected and mixed into original music.
RANGE ROVER is the one and only luxury SUV. As Range Rover with its long-standing legacy celebrates its 50th anniversary, we decided to take on an unprecedented challenge to further foster a strong admiration and create an event that was newsworthy.
Reach a dangerous unexplored land on a rough road that no one has ever entered with a Range Rover. Against the backdrop of the magnificent sounds of nature, open a radio studio from the side of a fumarole that blows out from the crater of a hot spring area and broadcast live nationwide sounds that no one has ever heard before. 2020 11/17 "Unexplored Radio" Teaser movie delivery 2020 11/21-23 Range Rover travels through harsh roads to unexplored land (Along the way, while recording the sounds of nature) 2020 11/23 18:00 Live Radio ("Unexplored Radio" by J-WAVE) broadcast at unexplored land 2020 12/05 Special TV program broadcast(TV TOKYO) 2020 12/07 "Unexplored Radio" campaign movie delivery