RUNNING STORIES

Short List
TitleRUNNING STORIES
BrandRUNNING STORIES
Product / ServiceRUNNING STORIES APP
CategoryB02. Use of Audio Technology / Voice Activation
EntrantBBH Singapore, SINGAPORE
Idea Creation BBH Singapore, SINGAPORE
Production FREEFLOW PRODUCTIONS Singapore, SINGAPORE
Production 2 CRYSTAL TECHNOLOGY SOLUTION CO LTD Hanoi, VIETNAM
Post Production FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE

Credits

Name Company Position
Joakim Borgström BBH Singapore Worldwide Chief Creative Officer
Sascha Kuntze BBH Singapore Chief Creative Officer
Lynette Chua BBH Singapore Business Director
Dillah Zakbah BBH Singapore Creative Technology & Innovation Director
Gaston Soto BBH Singapore Creative Director
Omar Sotomayor BBH Singapore Creative Director
Luke Somasundram BBH Singapore Writer
Jia Rong Sng BBH Singapore Junior Creative Technologist
Wendi Chong BBH Singapore Executive Producer
Lesley Chelvan BBH Singapore Head of Delivery

Write a short summary of what happens in the radio or audio execution or campaign.

Let’s be honest, running can be boring and monotonous. That’s why we created Running Stories. It mixes storytelling, fitness and audio like no other platform has done before, and it casts you as the protagonist of a gripping story by using real-time data. As a result, you get to listen to an augmented audio narrative that integrates with your surroundings and keeps you ‘enter-trained’ on runs. The storylines are triggered as runners pass GPS markers and landmarks. Each story is made of binge-worthy episodic storylines that keep runners hooked and motivated to head out on the road for more. The audio story submitted is called “The Extraction” An action-packed thriller in 2 episodes or 3.2km. Synopsis: What starts as an extraction mission devolves into a secret agent's worst nightmare, when the crime lord he stole from always seems to be two steps ahead of him.

Cultural / Context information for the jury

We discovered a neglected audience of casual, unmotivated runners, who struggle to make running a consistent habit. After all, running can be boring. For that reason, they use passive entertainment apps to train - podcasts and music apps, so we decided to create something interactive and exciting that encourages them to put on their running shoes, and help them create a habit. That’s how Running Stories was born. Running is the simplest way to kickstart your healthy living, and has multiple benefits, like reducing the risk of cardiovascular diseases by 45% and helping you live longer. But in 2020, as all of us are put into lockdown, the WHO advised people to go out and run to help cope with stress and anxiety. it became the perfect context to launch Running Stories, as people are more willing to get out of home for a breath of fresh air.

Please outline the innovative elements of the work

Running Stories is a first-of-its-kind platform that combines entertainment, audio and fitness, while incorporating real-time data to create an immersive experience. It makes you the main character in a gripping story, with your own ultimate personalised adventure. Everyone knows Netflix, Spotify and running trackers, so Running Stories’ innovation is not in the tech, but the fact that it’s the first to merge these different technologies, typically made for passive consumption, into one immersive storytelling platform. It aims to become a completely new format for entertainment on the go. The initial reviews by runners and international press prove our instincts were right: the market for it is huge.


Links
Application URL