LAKE

Silver Spike Campaign
TitleLAKE
BrandMCDONALD'S NEW ZEALAND
Product / ServiceBIG MAC
CategoryA04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
1 of 3 Campaign
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production DDB NEW ZEALAND Auckland, NEW ZEALAND
Post Production DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Gary Steele DDB Group New Zealand Executive Creative Director
Freddie Coltart DDB Group New Zealand Creative Director
Matt Williams DDB Group New Zealand Creative Director
Karla Fisher DDB Group New Zealand Lead Business Partner
Lauren Taylor DDB Group New Zealand Senior Business Director
Kristina Lindsay DDB Group New Zealand Senior Business Manager
Judy Thompson DDB Group New Zealand Agency Executive Producer
Tabitha Parke-Gailey DDB Group New Zealand Production Assistant
Jo Mitchell McDonald's Director of Marketing
Deb Fell McDonald's Head of Marketing
Stefanie Phillips McDonald's Brand Manager

Write a short summary of what happens in the radio or audio execution or campaign.

Working late tonight – Radio We all have days when things just don’t work out at the office. Meaning, when you do (if ever) get home, the work’s only just begun. On days like these, the last thing anyone feels like doing is cooking. Fortunately, McDelivery has the solution, with Macca’s delivered straight to your door. To advertise McDonald’s McDelivery offering, we enlisted the help of some of history’s most under pressure employees – people who certainly could have done with McDelivery. Each spot tells one of their true stories, in the form of a answering-machine message from their boss.

Translation. Provide a full English translation of any audio.

  Lake ANCR: Based on true events. Louisiana – 1980. SFX: Answering machine tone. MVO: Hey Stan… How you doin? Um. Hey you know that mine we’re drillin’ down by that lake, Delcambre way. Yeah well, somethin’… happened… and uh, now there’s uh, no… water in it… Yeah… we we we kinda drained the whole lake… somehow… Uh.. Yeah… So as you can imagine people are kinda… ticked right off so, if you could call be back real quick that’d be good, ok. And, we don’t actually know where all the water’s gone to either… so there’s that too… Um… Call me… SFX: Phone receiver hangs up. ANCR: Working late tonight? Make it McDelivery. SFX: McDonald’s sting.