Title | LAKE |
Brand | MCDONALD'S NEW ZEALAND |
Product / Service | BIG MAC |
Category | A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
1 of 3 Campaign | |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Production | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Post Production | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
Gary Steele | DDB Group New Zealand | Executive Creative Director |
Freddie Coltart | DDB Group New Zealand | Creative Director |
Matt Williams | DDB Group New Zealand | Creative Director |
Karla Fisher | DDB Group New Zealand | Lead Business Partner |
Lauren Taylor | DDB Group New Zealand | Senior Business Director |
Kristina Lindsay | DDB Group New Zealand | Senior Business Manager |
Judy Thompson | DDB Group New Zealand | Agency Executive Producer |
Tabitha Parke-Gailey | DDB Group New Zealand | Production Assistant |
Jo Mitchell | McDonald's | Director of Marketing |
Deb Fell | McDonald's | Head of Marketing |
Stefanie Phillips | McDonald's | Brand Manager |
Working late tonight – Radio We all have days when things just don’t work out at the office. Meaning, when you do (if ever) get home, the work’s only just begun. On days like these, the last thing anyone feels like doing is cooking. Fortunately, McDelivery has the solution, with Macca’s delivered straight to your door. To advertise McDonald’s McDelivery offering, we enlisted the help of some of history’s most under pressure employees – people who certainly could have done with McDelivery. Each spot tells one of their true stories, in the form of a answering-machine message from their boss.
Lake ANCR: Based on true events. Louisiana – 1980. SFX: Answering machine tone. MVO: Hey Stan… How you doin? Um. Hey you know that mine we’re drillin’ down by that lake, Delcambre way. Yeah well, somethin’… happened… and uh, now there’s uh, no… water in it… Yeah… we we we kinda drained the whole lake… somehow… Uh.. Yeah… So as you can imagine people are kinda… ticked right off so, if you could call be back real quick that’d be good, ok. And, we don’t actually know where all the water’s gone to either… so there’s that too… Um… Call me… SFX: Phone receiver hangs up. ANCR: Working late tonight? Make it McDelivery. SFX: McDonald’s sting.