Title | HIP HOP SPIN CLASS |
Brand | BAIADA - LILYDALE/STEGGLES |
Product / Service | TURKEY |
Category | C01. Use of Music |
2 of 3 Campaign | |
Entrant | M&C SAATCHI Sydney, AUSTRALIA |
Idea Creation | M&C SAATCHI Sydney, AUSTRALIA |
Media Placement | HYLAND Sydney, AUSTRALIA |
Production | WE LOVE JAM Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Cam Blackley | M&C Saatchi | Chief Creative Officer |
Mandie van der Merwe | M&C Saatchi | Executive Creative Director |
Avish Gordhan | M&C Saatchi | Executive Creative Director |
Melissa Hawkett | M&C Saatchi | Art Director |
Jason Leigh | M&C Saatchi | Copywriter |
Sarah Cowen | M&C Saatchi | Senior Producer |
Vanessa Boueyres | M&C Saatchi | Group Head |
Laura Jones | M&C Saatchi | Senior Account Director |
Sarah Dillon | M&C Saatchi | Account Manager |
Hylton Mowday | We Love James Studios | Composer |
Jason Leigh | We Love James Studios | Voice artist |
Christina Qazi | Hyland Media | Group Business Director |
Isobel Beith | Hyland Media | Comms Executive |
Yash Gandhi | Baiada | Head of Marketing |
Shawn Stevens | Baiada | Senior Brand Manager |
Saba Khan | Baiada | Brand Manager |
Rhiannon Purrer | Baiada | Assistant Brand Manager |
Our songs were written to match the genre of Spotify’s top workout playlists — specifically ‘Workout Beats’ (techno based), ‘Rock Me Up!’ (90’s garage rock based), ‘Pop Workout’ (Top 40 power pop ballad songs) and ‘90s Workout Beats’ (New York focussed 90s rap). We wrote and recorded these songs using a mix of electronically produced music and beats, samples and real instruments. The music was written as genuine workout bangers that would flow on from the music seamlessly into the ad breaks, with comedic lyrics to draw the listener in before extolling the virtues of our ugly, protein rich bird. The same singer was retained across all four diverse genres to provide comedic consistency across the campaign.
Bouncin’ butts! Slippery seats! Riding up! Your steamy crease - ohh! Burnin’ legs! Mincemeat feet! Instructor says...step up the beat, get ugly! So - pedal, pedal, pedal, pedal, pedal! Ugly is good for you. Now - gobble, gobble, gobble, gobble, gobble! Steggles Turkey’s superfood… Loose caboose! Put to use! Spandex suit! Glistening glutes - ohh! Bearded beak! Best meat to eat. Lean protein! Tastes so sweet - get ugly. So - gobble, gobble, gobble, gobble, gobble! Steggles Turkey’s superfood… Now - gobble, gobble, gobble, gobble, gobble!
During the height of the Covid19 epidemic, most of Australia went into lockdown. Gyms, yoga studios and public exercise facilities were closed down and fitness fanatics were forced to find a way to stay fit at home. Spotify saw their listeners’ interest in health and fitness playlists skyrocket, so Steggles made the most of it.
Our songs were written to match the genre of Spotify’s top workout playlists — specifically ‘Workout Beats’ (techno based), ‘Rock Me Up!’ (90’s garage rock based), ‘Pop Workout’ (Top 40 power pop ballad songs) and ‘90s Workout Beats’ (New York focussed 90s rap). We wrote and recorded these songs using a mix of electronically produced music and beats, samples and real instruments. The music was written as genuine workout bangers that would flow on from the music seamlessly into the ad breaks, with comedic lyrics to draw the listener in before extolling the virtues of our ugly, protein rich bird. The same singer was retained across all four diverse genres to provide comedic consistency across the campaign.
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