| Title | BUS TRIP |
| Brand | PT SOHO GLOBAL HEALTH |
| Product / Service | LELAP |
| Category | A02. Healthcare |
| Entrant | FLOCK Jakarta, INDONESIA |
| Idea Creation | FLOCK Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Ivan Hadywibowo | Flock Creative Network | Chief Creative Officer |
| Vida Noegroho | Flock Creative Network | Chief Creative Officer |
| Nabyl Farizi | Flock Creative Network | Associate Creative Director |
| Willy Nathan | Flock Creative Network | Copywriter |
| Dionysius Girardi | Flock Creative Network | Group Head |
| Adinda Habsari | Flock Creative Network | Art Director |
| Kevin Alessander | Flock Creative Network | Art Director |
| Rama Herniawan | Flock Creative Network | Chief Business Officer |
| Ruth Belinda | Flock Creative Network | Account Executive |
Showcasing the product superiority in eliminating all the things that makes you hard to fall asleep
[Old Bus’ engine revving] This 70’s Bus with V6 engine, be quiet! [Bus Honking] The Bus behind, stop honking! [Car passing by fast] *sigh* A car that’s passing by from the opposite direction, be quiet!!! [Coin clinking] [Bus Officer: “7600… 780-“] *long breath* Bus Officer who never stops counting the bus fee, just do it later! [Baby Crying] There, there, there, the never-stop-crying baby. Shhh, shhh, shhh… [Musician singing off tune) *sigh* the unskilled musician, stop! [Girls laughing at the musician] And you girls, stop laughing! [Phone ringtone playing repeatedly] Phone ringtone that left unanswered, stop ringing! [Snack Seller: “Tofu… Tofu…”] snack seller, [Man Snoring] the guy who snores… [Pickpocket 1: “Don’t be too loud, they’ll hear us!”] [Pickpocket 2: “Nah, no one will hear us. They’re all sleepi-“] HEY! THIEF! You think I didn’t hear it?! Shoo, shoo!!! Aaaahh, now you can sleep comfortably even though you’re a in a packed bus for a long long trip. Take LELAP for sleep problems relief. Manufactured by SOHO, Read the Dosage Recommendation.
In some of suburban areas in Indonesia, there’s an all-nighter traditional wedding party that involves music group and big crowd.