LANGUAGE SANCTUARY – AD SPACE FOR PROTECTING ENDANGERED LANGUAGE

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TitleLANGUAGE SANCTUARY – AD SPACE FOR PROTECTING ENDANGERED LANGUAGE
BrandOKINAWA TIMES
Product / Service70TH ANNIVERSARY CAMPAIGN
CategoryC01. Local Brand
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production DENTSU CREATIVE X INC. Tokyo, JAPAN

Credits

Name Company Position
Yasuharu Sasaki DENTSU INC. Executive Creative Director
Ryo Seki DENTSU INC. Creative Director
Shotaro Takizawa DENTSU INC. Art Director
Shimon Tsutsumi DENTSU INC. Account Executive
Keita Asaoka Dentsu Creative X Designer
Rie Kawase Dentsu Creative X Producer
Hikaru Ichijo Freelance Illustrator
Akihiro Ohno Nissho Print Producer
Rei Ogawa Active Cine Club Editor

Please tell us about the brand in relation to the locality or market where the product / service is distributed

Okinawa is an island in Japan known for its unique culture. Since 2009, UNESCO has listed its traditional language as endangered. The Okinawa Times, the island’s largest newspaper company, wanted to tackle this problem. We created a special ad space which local small businesses could use for free – but with one rule, they can only use Okinawan. In collaboration with ten local businesses, the paper launched ten newspaper ads with 100% Okinawan copywriting and unique illustrations. The Okinawa Times also held an exhibition which displayed posters and a variety of goods all written in Okinawan.

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