Title | FIREWORKS@HOME |
Brand | THE SHINANO DAILY NEWSPAPER/YOUMEISHYU SEIZO,.LTD/SKY PERFECT JSAT CORPORATION |
Product / Service | CORPORATE ADVERTISING |
Category | B01. Innovative & Adapted use of Print & Publishing |
Entrant | THE SHINANO MAINICHI SHIMBUN Tokyo, JAPAN |
Idea Creation | THE SHINANO MAINICHI SHIMBUN Tokyo, JAPAN |
Media Placement | THE SHINANO MAINICHI SHIMBUN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ichiro Hayashi | The Shinano Mainichi Shimbun | Executive Producer |
Nobuya Takizawa | The Shinano Mainichi Shimbun | Executive Producer |
Masahiro Okamoto | Dentsu | Creative Director |
Kakeru Asagi | Dentsu | Art Director |
Aiko Ishimoto | Dentsu | Planner |
Jyuntaro Naruke | Dentsu | Planner |
Masakazu Iwakuma | Dentsu | Media Manager |
Kazue Takahashi | Dentsu | Media Manager |
Maika Morimoto | Platinum Inc. | PR Co-ordinator |
Yukino Ishikawa | Platinum Inc. | PR Co-ordinator |
Mikoto Nishioka | Platinum Inc. | PR Co-ordinator |
Katsuya Miura | Dentsu creative force | Producer |
Hisato Takagi | CPU direct | Art Director |
Daisuke Katayama | CPU direct | Designer |
Takamasa Miyagawa | CPU direct | Designer |
Shima Gojyobori | ciraf | web director |
Yusuke Onoue | ciraf | web director |
Moe Hashizume | atali inc | web director |
Hiroshi Terajima | atali inc | Technical Director |
Tomoya Takahashi | Orunica | HTML corder |
Mao Hirata | atali inc | CG |
Atsushi Endo | atali inc | CG |
Jyunya Yanagidaira | Ironomi | Music Artist |
Yu Isobe | Ironomi | Music Artist |
Fireworks are deeply rooted in the hearts of the Japanese. From post-disaster reconstruction, a requiem, to safety-and-health, people enjoy this summer tradition with various prayers in mind. However, due to the Corona virus outbreak, nationwide fireworks festivals were being cancelled one after another. The Lake Suwa Fireworks Festival in Nagano Prefecture, attracting 500,000 people every year, made no exception and was canceled as well. People’s hearts were sunken and depressed.
1.This is the new customer experience made by combination of not-new two assets, newspaper media and AR. 2.This project had lots of power to move people because we planned this project at the moment which people stayed home and fireworks events were mostly canceled. 3.there were the unusual purchase out of the prefecture, 300 number of copies and we could manifest the value of newspaper in spite of it is an old media.