Title | CANCEL CORONA |
Brand | FREE PRESS JOURNAL |
Product / Service | FREE PRESS JOURNAL |
Category | B01. Innovative & Adapted use of Print & Publishing |
Entrant | TAPROOT DENTSU Mumbai, INDIA |
Idea Creation | TAPROOT DENTSU Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Santosh Padhi | Taproot Dentsu | Chief Creative Officer & Founder |
Yogesh Rijhwani | Taproot Dentsu | Creative Director |
Krishna Iyer | Taproot Dentsu | Editor |
Amol Kamble | Taproot Dentsu | Digital Artist |
Pramesh Tyagarajan | Taproot Dentsu | Digital Artist |
Rohit Surte | Taproot Dentsu | Digital Artist |
Ratnesh Shah | Taproot Dentsu | Digital Artist |
When phase 2 of the Covid lockdown in India ended, many people behaved as if the pandemic itself had ended. Looking at the situation, Free Press Journal, a newspaper brand, decided to dedicate their entire 16-page newspaper to address and remind people about the pandemic which had created fear, panic and have taken many lives in two-odd months. We literally cancelled words like Corona, Covid-19, pandemic, quarantine, lockdown, death etc. with a red stroke over the black text through all 16 pages. The message we wanted to give out is that our collective fight against Covid-19 will be successful, only when we cancel out each and every Covid-19 case from India. This was an interesting way to remind readers and urge every Indian to continue following precautions so that we achieve success in our mission as soon as possible.
None
We literally cancelled words like Corona, Covid-19, pandemic, quarantine, lockdown, death etc. with a red stroke over the black text through all 16 pages in a very short span of time, once the page layout were ready before hitting the print table we managed to cancelled out and words related to Covid and managed to convey the message we wanted to give out.