Title | TRACES OF PAIN-4.TWO BIRTHDAYS |
Brand | TENCENT MEDIPEDIA |
Product / Service | TENCENT MEDIPEDIA APP |
Category | A02. Healthcare |
Entrant | TENCENT Shenzhen, CHINA |
Idea Creation | TENCENT Shenzhen, CHINA |
Media Placement | TENCENT Shenzhen, CHINA |
PR | TENCENT Shenzhen, CHINA |
Production | TENCENT Shenzhen, CHINA |
Production 2 | ZHENG&CO. Guangzhou, CHINA |
Name | Company | Position |
---|---|---|
Vincent Li | Tencent | General Manager |
Akae Wang | Tencent | Executive Creative Director |
Zita Zou | Tencent | Copywriter |
Akae Wang | Tencent | Copywriter |
Ken Lin | Tencent | Art Director |
Sonja Xu | Tencent | Assistant Art Director |
Hunter Zhang | Tencent | Project Director |
Nichole Yu | Tencent | Project Manager |
Yolanda Zheng | ZHENG&CO. | Creative Director |
Jasmine Zhu | ZHENG&CO. | Art Director |
Amber Fang | ZHENG&CO. | Account Director |
The sensation of pain is an alarm signal sent through our body. Nevertheless, to live in a stressful, fast-paced world today, it seems quite common for many to endure and ignore their pain, until it develops and becomes insufferable, eventually leaving people with traces of pain.What we try to feature in our stories is the visual symbol of pain – scars. Tencent Medipedia is Tencent's online medical-information platform that offers professional and educational content for the public. Based on the true cases from the platform, we hope to tell the stories behind people’s scars, and reveal their silent fight against diseases. These scar stories are great examples of how advances in medical technology are making incisions smaller and help people heal better. More importantly, we want to emphasize that If people became more aware of their pain, they might save themselves from having scars.
Headline: TWO BIRTHDAYS Body copy: Lin was born in December, but now his birthday is always celebrated in March. Today, it’s the tenth “birthday” party since his heart transplant. Ten years ago, he bedridden, and every single breath caused him great pain. After the heart transplant, it seemed that his clock had been turned back. Placing a hand on his chest, he said, “This scar brings me great joy.” He is spending his second life traveling with his wife and watching his son grow up. His wife has turned her immeasurable gratitude into an organ donation card, in the hope that one day, she could return that miracle for someone else.