AI MANGA ~TEZUKA2020~

TitleAI MANGA ~TEZUKA2020~
BrandKIOXIA CORPORATION
Product / ServiceCORPORATION ADVERTISEMENT
CategoryC05. Cultural Insight
EntrantWUNDERMAN THOMPSON TOKYO, JAPAN
Idea Creation WUNDERMAN THOMPSON TOKYO, JAPAN
Media Placement KODANSHA Tokyo, JAPAN
Production WUNDERMAN THOMPSON TOKYO, JAPAN
Production 2 GEEK PICTURES INC. Tokyo, JAPAN

Credits

Name Company Position
Takayuki Niizawa Wunderman Thompson Tokyo Chief Creative Officer
Shinichi Niizeki Wunderman Thompson Tokyo Creative Director
Tetsuya Mita Wunderman Thompson Tokyo Senior Copy Writer
Satoko Iida Wunderman Thompson Tokyo Associate Creative Director
Haruka Kawazoe Wunderman Thompson Tokyo Designer
Daisuke Tsutsui Wunderman Thompson Tokyo Account Director
Mihoko Mori Wunderman Thompson Tokyo Account Manager
Mitsuru Sato Wunderman Thompson Tokyo Strategic Planning Director
Asami Hirano Wunderman Thompson Tokyo Strategic Planner
Hidemitsu Yokoi Wunderman Thompson Tokyo Creative Business Producer
Kazuma Uesu GEEK PICTURES INC. Pruducer
Yuya Matsuno GEEK PICTURES INC. Production Manager
Ren Ando GEEK PICTURES INC. Production Manager

Please tell us about the cultural insight that inspired the work

Publishing in WEEKLY MORNING magazine meant that AI is now publicly categorized as a Manga artist. When the project team first asked the editorial desk to publish, they had a negative response. They did not qualify AI as a Manga artist because the project was a collaborative work between AI machines and humans. After numerous discussions, the team prepared a 4-page special feature (Attachment 2) for the opening page of the magazine to clarify what AI can do and what only humans can do, disclosing the whole process of this project. As a result, it emphasized the gravitas of this project as well as the greatness and profound creativity of Osamu Tezuka who worked on stories, characters, lines, layout and drawing all by his own.

Links

Website URL