| Title | PANDA TELEPORTATION VIA NEWSPAPER |
| Brand | TOKYO SHIMBUN |
| Product / Service | TOKYO SHIMBUN |
| Category | B01. Innovative & Adapted use of Print & Publishing |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | PLUG Tokyo, JAPAN |
| Production 2 | FOTON Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takeru Kawai | DENTSU INC. | Creative Director |
| Masatoshi Kurita | DENTSU INC. | Copywriter |
| Rio Ebato | DENTSU INC. | Art Director |
| Chiemi Manako | DENTSU INC. | Copywriter |
| Ayari Nakamura | DENTSU INC. | Art Director |
| Yoshihiro Yarita | Plug Ltd. | Designer |
| Osamu Fukui | DENTSU INC. | retoucher |
| Shimon Tsutsumi | DENTSU INC. | Account Executive |
| Shinnosuke Takahashi | DENTSU INC. | Account Executive |
In Japan, May 4th is a national holiday, called the ‘Midori-no-Hi,’ or Green Day and all metropolitan zoos are available for free every year on this day. However, for this year due to the COVID-19 stay-at-home period, the zoos were on self-restraint and were not able to open the zoo with free admission.
1st Page: Xiang Xiang comes to your home. Normally, today, May 4th ‘Midori no Hi’ or Green Day, would have been the annual day for all metropolitan zoos to be opened for free. However, for this year, now is the time to stay at home. This is why we have decided to have the animal delivered to you. Starting today, Tokyo Shimbun will deliver life-sized photographs of the giant panda, Xiang Xiang in split parts over a three-days period. Enjoy your home time connecting them together! ［Age］ ２Years and 10 months ［Shoot Date］April 22nd ［Weight］82.6㎏（As of April 25th） Planning・Production ／ Tokyo Shimbun Advertising Division ※The size is reproduced based on the time of recording. The actual size may vary. 2nd Page: Since we cannot have you go to the zoo now, so instead, we are bringing the animal to you. From the day before yesterday, we have been delivering the life-sized Xiang Xiang, the giant panda from the Ueno Zoo to you in split parts. 6th Page: Since we cannot have you go to the zoo now, so instead, we are bringing the animal to you. From the day before yesterday, we have been delivering the life-sized Xiang Xiang, the giant panda from the Ueno Zoo to you in split parts. Today is the final day for the last piece. Have you completed the puzzle? We hope to see you someday at the zoo.
Maximizing the newspaper’s characteristic to the fullest extent - ‘delivery to home on a daily basis’, a full-scale photo of the panda, Xiang Xiang from the Ueno Zoo was split into six parts/times to be published consecutively. The life-sized, Xiang Xian was reproduced in homes by connecting the pieces like a puzzle. A new newspaper experience was provided to families making the stay-at-home period brighter.