Title | GLASS |
Brand | COCA - COLA |
Product / Service | COKE |
Category | A01. Fast Moving Consumer Goods |
Entrant | OGILVY Bangkok, THAILAND |
Idea Creation | OGILVY Bangkok, THAILAND |
Production | ILLUSION Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Nopadol Srikieatikajohn | Ogilvy Group Thailand | Chairman |
Andrew Chu | Ogilvy Group Thailand | Executive Creative Director |
Visarnpong Chateakcharoen | Ogilvy Group Thailand | Art Director |
Ei Kakiuchi | Ogilvy Group Thailand | Art Director |
Naratip Phueaksri | Ogilvy Group Thailand | Copywriter |
Jiravara Virayavardhana | Ogilvy Group Thailand | Managing Director |
Natdhee Sopondhitipun | Ogilvy Group Thailand | Business Director |
Sasipa Mongolnavin | Ogilvy Group Thailand | Planning Director |
Khampassorn Palasoon | Ogilvy Group Thailand | Planning Manager |
Paiboon Suwansangroj | Ogilvy Group Thailand | Print Producer |
Surachai Puthikulangkura | Illusion CGI Studio | Illustrator |
Surachai Puthikulangkura | Illusion CGI Studio | Photographer |
Coca-Cola is about uniting people in sharing happiness. However, millennials, being glued to their mobile phones, would rather share their feelings and pictures of their meals on social media rather than spending time with family and friends. Coca-Cola wanted to be the drink of choice to accompany their food, whilst inspiring them to get closer & connect with the ones seated at their table.