| Title | LANGUAGE SANCTUARY – AD SPACE FOR PROTECTING ENDANGERED LANGUAGE |
| Brand | OKINAWA TIMES |
| Product / Service | 70TH ANNIVERSARY CAMPAIGN |
| Category | C01. Local Brand |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yasuharu Sasaki | DENTSU INC. | Executive Creative Director |
| Ryo Seki | DENTSU INC. | Creative Director |
| Shotaro Takizawa | DENTSU INC. | Art Director |
| Shimon Tsutsumi | DENTSU INC. | Account Executive |
| Keita Asaoka | Dentsu Creative X | Designer |
| Rie Kawase | Dentsu Creative X | Producer |
| Hikaru Ichijo | Freelance | Illustrator |
| Akihiro Ohno | Nissho | Print Producer |
| Rei Ogawa | Active Cine Club | Editor |
Okinawa is an island in Japan known for its unique culture. Since 2009, UNESCO has listed its traditional language as endangered. The Okinawa Times, the island’s largest newspaper company, wanted to tackle this problem. We created a special ad space which local small businesses could use for free – but with one rule, they can only use Okinawan. In collaboration with ten local businesses, the paper launched ten newspaper ads with 100% Okinawan copywriting and unique illustrations. The Okinawa Times also held an exhibition which displayed posters and a variety of goods all written in Okinawan.