Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
D02 Use of Events & Stunts
KFC WEDDINGS KFC KENTUCKY FRIED CHICKEN	OGILVY AUSTRALIA Sydney	AUSTRALIA	OPR AGENCY Sydney	AUSTRALIA	Short List
FOOD INFLUENCERS TASTING DOG FOOD FURRY’S KITCHEN DOG FOOD	OGILVY SINGAPORE	SINGAPORE
THE FLOATING CITY BLUE FRONTIERS ENVIRONMENTAL PROTECTION	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS INC. Tokyo MATERIAL Tokyo	JAPAN
NZ SAYS '39' TOURISM NEW ZEALAND NEW ZEALAND TOURISM	SPECIAL GROUP Auckland	NEW ZEALAND	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN	Bronze
2020 IN A CAN JIMMY BRINGS FOOD AND BEVERAGE DELIVERY	R/GA SYDNEY	AUSTRALIA			Short List
THE PUNISHING SIGNAL MUMBAI POLICE THE PUNISHING SIGNAL	FCB INTERFACE Mumbai	INDIA			Silver
D03 Launch / Re-launch
PIZZA HUT X IKEA SÄVA PIZZA HUT HONG KONG PIZZA HUT	OGILVY HONG KONG	HONG KONG			Short List
UNI-FORM VOGUE FASHION	OGILVY TAIWAN Taipei City	TAIWAN	OGILVY TAIWAN Taipei City	TAIWAN
SAVING LAUNDRY FROM ZOMBIE ODORS LION CORPORATION TOP CLEAR LIQUID ANTIBACTERIAL	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN
D04 Brand Voice & Strategic Storytelling
KIDS LOVE VEGETABLES SEIYU VEGETABLES	ENJIN Tokyo	JAPAN
SK-II CAMPAIGN - "THIS IS ME" P&G SK-II	WPP BLACK OPS Singapore	SINGAPORE
TIMES OUT & PROUD CLASSIFIEDS THE TIMES OF INDIA THE TIMES OF INDIA	FCBULKA Mumbai	INDIA			Bronze
D05 Use of Technology
AVATAR ROBOT CAFE ORY LABORATORY ORIHIME / ORIHIME-D	ADK CREATIVE ONE Tokyo	JAPAN	SUNNY SIDE UP Tokyo	JAPAN	Silver
LOST ANIMAL PARK LG UPLUS VR CONTENTS	PENTACLE Seoul	SOUTH KOREA	PENTACLE Seoul	SOUTH KOREA
NEW NOSE KAO CORPORATION NEW BEADS	BIRDMAN Tokyo	JAPAN	AUR Tokyo	JAPAN
A.IRREPLACEABLE EARLY CHILDHOOD DEVELOPMENT (ECDA) PRESCHOOL RECRUITMENT CAMPAIGN	GEOMETRY GLOBAL Singapore	SINGAPORE
PROPILOT GOLF BALL NISSAN PROPILOT 2.0	TBWA\HAKUHODO INC. Tokyo	JAPAN
MILK BOTTLE WASHING MACHINE BINGGRAE BANANA FLAVORED MILK	BINGGRAE Seoul	SOUTH KOREA
TUNA SCOPE 2020 KURA SUSHI, INC. TUNA SCOPE AND AI TUNA	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN
E01 Corporate Image, Communication & Reputation Management
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION TELENOR PAKISTAN INTERNET & TELECOMMUNICATIONS	OGILVY PAKISTAN Islamabad	PAKISTAN	TELENOR PAKISTAN Islamabad	PAKISTAN	Short List
CHIEF FUTURE OFFICER EUGLENA CO.,LTD. EUGLENA CO.,LTD.	DENTSU INC. Tokyo	JAPAN	INITIAL Tokyo	JAPAN
SAVE LIONS PROJECT SEIBU LIONS, INC. PROFESSIONAL BASEBALL TEAM	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN
E02 Public Affairs & Lobbying
STOP PROJECT NEW SHINKANSEN STATION FOR KAGA KAGA CITY SHINKANSEN INITIATIVE OFFICE KAGA CITY SHINKANSEN INITIATIVE OFFICE	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo DRILL Tokyo	JAPAN
YOUR PLASTIC DIET WWF PLASTIC DIET	GREY MALAYSIA Petaling Jaya	MALAYSIA			Gold Spike
DON’T WASH. DON’T CLEAN. SAVE THE EVIDENCE. GORDON THOMAS HONEYWELL GOVERNMENTAL AFFAIRS N.A.	OGILVY INDIA Gurgaon	INDIA
E03 Crisis Communications & Issue Management
48 HOURS RESCUE: CORONA WILL NEVER GIVE UP THE LIME CORONA CORONA	PARTY A Shanghai	CHINA
E04 Internal Communications & Employee Engagement
CHECKUP CHAMPIONSHIP HDY HOLDINGS, THE UNIVERSITY OF TOKYO, ADVANCED INDUSTRIAL SCIENCE & TECHNOLOGY HEALTH IMPROVEMENT PROGRAM	HAKUHODO KETTLE INC. Tokyo	JAPAN			Silver
E05 Sponsorship & Brand Partnership
INDEED JOY SEARCH INDEED SEARCH ENGINE	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
PIZZA HUT X IKEA SÄVA PIZZA HUT HONG KONG PIZZA HUT	OGILVY HONG KONG	HONG KONG
HOPE TAPE KOREAN NATIONAL POLICE AGENCY HOPE TAPE	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Short List
YUKIMI DAIKUFU LOTTE CO., LTD. YUKIMI DAIFUKU	DENTSU INC. Tokyo	JAPAN	PLATINUM Tokyo	JAPAN
THE PENGUIN AND THE WHALE UNITED NATIONS CHINESE YOUTH DIALOGUE ON THE FUTURE	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA
SAVE LIONS PROJECT SEIBU LIONS, INC. PROFESSIONAL BASEBALL TEAM	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN
EXTREMELY PAKISTANI COCA-COLA COKE	OGILVY PAKISTAN Lahore	PAKISTAN
CURING HOMESICKNESS SYDNEY CHILDREN'S HOSPITALS FOUNDATION FUNDRAISING INITIATIVE	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Silver
NZ SAYS '39' TOURISM NEW ZEALAND NEW ZEALAND TOURISM	SPECIAL GROUP Auckland	NEW ZEALAND	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN
F01 Integrated Campaign led by PR
MICHELIN IMPOSSIBLE KFC KENTUCKY FRIED CHICKEN	OGILVY AUSTRALIA Sydney	AUSTRALIA	OPR AGENCY Sydney	AUSTRALIA	Grand Prix
HYUNDAI : I'M DOGNOR CAMPAIGN HYUNDAI MOTOR COMPANY HYUNDAI MOTOR COMPANY	HYUNDAI MOTOR COMPANY Seoul	SOUTH KOREA
BORROW EDEN PARK ASB BANK BUSINESS BANKING	ASB BANK Auckland	NEW ZEALAND	ANTHEM Auckland	NEW ZEALAND
GENERATION INTERVENTION FOUR SEASONS CONDOMS	CHE PROXIMITY Melbourne	AUSTRALIA			Bronze
LIFEBUOY JARVIS Y2 LIFEBUOY VIETNAM LIFEBUOY HANDWASH	BIZ-EYES Ho Chi Minh	VIETNAM	BIZ-EYES Ho Chi Minh	VIETNAM
DONATION DOLLAR THE ROYAL AUSTRALIAN MINT DONATION DOLLAR	SAATCHI & SAATCHI Melbourne	AUSTRALIA	HERD MSL SYDNEY Sydney	AUSTRALIA
TONIGHT I'LL BE EATING... WITH KIM & SHAZ UBER EATS UBER EATS	SPECIAL GROUP Sydney	AUSTRALIA
#1STWORLDNETWORK GLOBE TELECOM, INC. GLOBE CORPORATE	GLOBE TELECOM Taguig	THE PHILIPPINES	GLOBE TELECOM Taguig	THE PHILIPPINES
G01 Local Brand
NATIONAL VOTE FOR CRACKER VS PEANUTS RATIO “DOES IT REALLY MATTER?” KAMEDA SEIKA KAMEDA NO KAKINOTANE	KAMEDA SEIKA CO.,LTD. Niigata	JAPAN	ADK MARKETING & SOLUTIONS INC. TOKYO	JAPAN
WELCOME TO THE SAFARI PARK MOST FARAWAY HIMEJI CENTRAL PARK HIMEJI CENTRAL PARK	HAKUHODO INC. Tokyo	JAPAN	QUOD LLC Tokyo	JAPAN
SCENERY'S BANKNOTE TOUR OF CHINA FENGON FENGON SUV IX7	Z+ Guangzhou	CHINA
G02 Challenger Brand
FRISO GOOD POOP MATTERS, BABY! FRISO FRISO LN2.5 WITH 2FL	OMNICOM PUBLIC RELATIONS GROUP Singapore	SINGAPORE	OMNICOM PUBLIC RELATIONS GROUP Singapore	SINGAPORE
G03 Single-market Campaign
FISH LOVE BAND WWF KOREA FISH LOVE BAND	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul	SOUTH KOREA
NZ SAYS '39' TOURISM NEW ZEALAND NEW ZEALAND TOURISM	SPECIAL GROUP Auckland	NEW ZEALAND	DENTSU PUBLIC RELATIONS INC. Tokyo	JAPAN

D02 Use of Events & Stunts
KFC WEDDINGS
KFC / KENTUCKY FRIED CHICKEN

OGILVY AUSTRALIA Sydney

AUSTRALIA

OPR AGENCY
Sydney

AUSTRALIA

Short List
FOOD INFLUENCERS TASTING DOG FOOD
FURRY’S KITCHEN / DOG FOOD

OGILVY SINGAPORE

SINGAPORE
THE FLOATING CITY
BLUE FRONTIERS / ENVIRONMENTAL PROTECTION

DENTSU PUBLIC RELATIONS INC. Tokyo

JAPAN

DENTSU PUBLIC RELATIONS INC.
Tokyo
MATERIAL
Tokyo

JAPAN
NZ SAYS '39'
TOURISM NEW ZEALAND / NEW ZEALAND TOURISM

SPECIAL GROUP Auckland

NEW ZEALAND

DENTSU PUBLIC RELATIONS INC.
Tokyo

JAPAN

Bronze
2020 IN A CAN
JIMMY BRINGS / FOOD AND BEVERAGE DELIVERY

R/GA SYDNEY

AUSTRALIA

Short List
THE PUNISHING SIGNAL
MUMBAI POLICE / THE PUNISHING SIGNAL

FCB INTERFACE Mumbai

INDIA

Silver

D04 Brand Voice & Strategic Storytelling
KIDS LOVE VEGETABLES
SEIYU / VEGETABLES

ENJIN Tokyo

JAPAN
SK-II CAMPAIGN - "THIS IS ME"
P&G / SK-II

WPP BLACK OPS Singapore

SINGAPORE
TIMES OUT & PROUD CLASSIFIEDS
THE TIMES OF INDIA / THE TIMES OF INDIA

FCBULKA Mumbai

INDIA

Bronze

E03 Crisis Communications & Issue Management
48 HOURS RESCUE: CORONA WILL NEVER GIVE UP THE LIME
CORONA / CORONA

PARTY A Shanghai

CHINA

E04 Internal Communications & Employee Engagement
CHECKUP CHAMPIONSHIP
HDY HOLDINGS, THE UNIVERSITY OF TOKYO, ADVANCED INDUSTRIAL SCIENCE & TECHNOLOGY / HEALTH IMPROVEMENT PROGRAM

HAKUHODO KETTLE INC. Tokyo

JAPAN

Silver