Why is this work relevant for PR?

More than just a video, this is a great movement created together with the citizens. Regional promotion that has continuity and vitalizes the region at a fundamental level.

Background

When the Hokuriku Shinkansen extension goes into service in 2023, we want Kagaonsen Station to be one of the stops. We will set up the Shinkansen Initiative Office at Kaga City Hall, and dramatize its activities as part of the PR efforts.

Describe the creative idea (20% of vote)

We will set up the Shinkansen Initiative Office at Kaga City Hall, and dramatize its activities as part of the PR efforts. All actors are citizens of Kaga City.

Describe the PR strategy (30% of vote)

Regional promotion that has continuity and vitalizes the region at a fundamental level. When the Hokuriku Shinkansen extension goes into service in 2023, we want Kaga-onsen Station to be one of the stops.

Describe the PR execution (20% of vote)

We will set up the Shinkansen Initiative Office at Kaga City Hall, and dramatize its activities as part of the PR efforts.

List the results (30% of vote)

The project was featured in numerous media reports and created a buzz on social media. It was ranked No. 1 at the Regional PR Video Grand Prix and the Japan's Largest Film Awards, Gold Medal Winner. we executed a novel strategy: “Involve the Neighboring City.” Negotiations with the national government and the railway company to make the final decision on the Shinkansen stop moved in our favor.