Why is this work relevant for PR?

Indeed is an official sponsor of the international football tournament, the Levant Cup. They wanted to build a real relationship with football fans through this sporting event. That's why we developed a special job search engine just for soccer fans at the tournament venue. By connecting fans even closer to football, we succeeded in turning Indeed into a special brand for football fans.

Background

Japanese job satisfaction is the lowest in the world.The reason is that they choose jobs not for “what they like” but for "stability". such as salary, company name, lifetime employment system. To change that, the largest recruitment company in Japan, Indeed, told people that "if you can make a living on what you love , your life will be more enjoyable." To turn boring job search into exciting exploration, they created a new website.That includes more than 600 illustrations of jobs they are recruiting, and job seekers can enjoy the search. As a result, the campaign affected many influencers, Japan Professional Football League players, and others. Many people discussed about second career or making a living on what they like.

Describe the creative idea (20% of vote)

In conventional searches, people can search only with keywords they know, and have few opportunities to encounter unknown jobs.and It made people think job search was hard and boring. To turn boring job search into exciting exploration, they created a new website.That includes more than 600 illustrations of jobs they are recruiting, and job seekers can enjoy the search.

Describe the PR strategy (30% of vote)

The insight that caught our eye was the fact that life is more fun when you do what you love to do. If football fans work at their favorite sport, they will enjoy life more. The campaign title is "Indeed Joy Search", and it is not a normal search engine, but a place that recreates the world of soccer, where people can freely search for jobs and share reviews. These are exactly the PR strategies designed with Earned as a top priority.

Describe the PR execution (20% of vote)

1.Search to Exploration To turn boring job search into exciting exploration, they created a new website.That includes more than 600 illustrations of jobs they are recruiting, and job seekers can enjoy the search. 2.Soccer job search event in international football match. At the international game “Luven Cup” held in August 2019, an interactive OOH was posted and a search experience meeting was held, and people around the world experienced the breadth of work related to soccer 3. Poster We distributed posters with QR codes to football-related workplaces. Those who are interested in job can search immediately.

List the results (30% of vote)

the campaign affected many influencers, Japan Professional Football League players, and others. Many people discussed about second career or making a living on what they like. ・more than 50 media ・more than 300,000 impressions ・more than 4000 job applications