| Title | FORGOTTEN CORNERS OF THE WORLD |
| Brand | WORLD VISION TAIWAN |
| Product / Service | END VIOLENCE AGAINST CHILDREN |
| Category | E01. Displays |
| Entrant | WUNDERMAN THOMPSON Taipei, TAIWAN |
| Idea Creation | WUNDERMAN THOMPSON Taipei, TAIWAN |
| Name | Company | Position |
|---|---|---|
| I-FEI Chang | Wunderman Thompson Taipei | Chief Creative Officer |
| Lulu Lu | Wunderman Thompson Taipei | Executive Creative Director |
| Rex Lin | Wunderman Thompson Taipei | Associate Creative Director |
| Akira Chen | Wunderman Thompson Taipei | Art Director |
| Easy Tsai | Wunderman Thompson Taipei | Group Head |
| Sandra Tsai | Wunderman Thompson Taipei | Copywriter |
| Shin Ku | Wunderman Thompson Taipei | Designer |
| Joy Chang | Wunderman Thompson Taipei | Designer |
| Ni Ni Hung | Wunderman Thompson Taipei | Assistant Producer |
| Jou-jou Liao | Wunderman Thompson Taipei | Associate Account Director |
| Mandy Hsu | Wunderman Thompson Taipei | Account Manager |
| Joy Cheng | Wunderman Thompson Taipei | Senior Account Executive Executive |
| Jack Lee | Wunderman Thompson Taipei | Senior Account Executive |
The reason why we have chosen the hypermarket as the venue for the exhibition is that Taiwanese people like to bring their children to hypermarkets on weekends and spend time together there. When the kids see the miniatures and the stories behind, it will deepen people’s empathy.
We held an exhibition called “ Forgotten Corners of The World ” in a hypermarket by making 14 cruel stories into 14 miniatures. Based on the different content of the stories, we placed a corresponding item in the hypermarket ( Ex: we put a miniature of a child under alcohol abuse next to the beer area. ) In addition to looking at these miniatures, people can also scan the QR-code right next to the miniatures which link to different animations to see how the children are being abused and to donate money to them.