HOPE TAPE

TitleHOPE TAPE
BrandKOREAN NATIONAL POLICE AGENCY
Product / ServiceHOPE TAPE
CategoryE02. Promotional Items & Printed Media
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation CHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation 2 BOUNCE CREATIVE Seoul, SOUTH KOREA
Media Placement CHEIL WORLDWIDE Seoul, SOUTH KOREA
PR CHEIL WORLDWIDE Seoul, SOUTH KOREA
Production VISION HOLDINGS Seoul, SOUTH KOREA

Credits

Name Company Position
Seongphil Hwang Cheil Worldwide Art Director
Sekyeong Park Cheil Worldwide COPYWRITER
Miyeon Shin Cheil Worldwide ART DIRECTOR
Yeowool Kwon Cheil Worldwide ART DIRECTOR
Chan Kim Cheil Worldwide ACCOUNT EXECUTIVE
Jiyoung Youn Cheil Worldwide ACCOUNT EXECUTIVE
Hyoeun Jeon Cheil Worldwide ACCOUNT EXECUTIVE
Jungeun Lee Cheil Worldwide PR DIRECTOR
Annie Lim Cheil Worldwide PR DIRECTOR
Donghan Kim Cheil Worldwide PR MANAGER
Bumjun Kim Cheil Worldwide PR MANAGER
Annie Choi Cheil Worldwide PR MANAGER
Wanmo Koo Bounce Creative DESIGNER
Jeakyun Kim Bounce Creative DESIGNER
Sungjin Lee Bounce Creative DESIGNER
Jiwon Choi JW Pictures PHOTOGRAPHER
Kyoungwon Kang JW Pictures PHOTOGRAPHER
Kwangwon Cho Illri Imagines DIRECTOR
Sooyoung Yoon Visionholdings FILM PRODUCER
Dongjo An Visionholdings FILM PRODUCER
Sunghwa Oh Ghost Buster SOUND DESIGNER
Kwangsun Seo Visionholdings FLAME ARTIST
Gyuha Baek Visionholdings EDITOR
Okjin Jun Visionholdings COLORIST
Hojun Jo Freelancer CINEMATOGRAPHER
Eunsang Jo Freelancer GAFFER
Daae Kim Ready Entertainment MODEL AGENT
Sooyoun Baek Freelancer Freelancer PRODUCTION ART DIRECTOR
Donghyun Kim Assist FILM PRODUCER

Write a short summary of the ambient work.

There are 661 long-term missing children in South Korea. In order to find them, we need people to pay attention. But the longer they are missing, the more indifferent people become. How can we stop people from forgetting our children? We created the ‘Hope Tape’ - a packaging tape with missing children’s information printed on. When sealing a package with this tape, it serves as a medium for delivering the children’s information directly to people’s doorsteps all across the nation.