Title | GALAXY GRAFFITI |
Brand | SAMSUNG ELECTRONICS |
Product / Service | SAMSUNG MOBILE |
Category | E05. Interactive & Immersive Experiences |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Production | TANGIBLE INTERACTION Vancouver, CANADA |
Production 2 | DESIGN MONSTER Paju-si, SOUTH KOREA |
Additional Company | SUUM PROJECT Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jong-hee Yoo | Cheil Worldwide | Head of Brand Experience Creative Division |
Simon Hong | Cheil Worldwide | Executive Creative Director |
Jungmin Ma | Cheil Worldwide | Creative Director |
Hak Kyun Choi | Cheil Worldwide | Creative Director |
Sunhee Kang | Cheil Worldwide | Project Manager |
Hyun Young Doo | Cheil Worldwide | Project Manager |
Kyongsub Do | Cheil Worldwide | Senior Art Director |
Heejin Jung | Cheil Worldwide | Senior Art Director |
Minsu Kim | Cheil Worldwide | Content Planner |
Soyeon Kim | Cheil Worldwide | Content Manager |
JaeHun Heo | Cheil Worldwide | Creative Director |
Seungtae Kim | Cheil Worldwide | Art Director |
Seung Hyun Kim | Cheil Worldwide | Art Director |
Su Bin Lee | Cheil Worldwide | Art Director |
Tae Kyung Kim | Cheil Worldwide | Account Director |
Sehee Kim | Cheil Worldwide | Account Executive |
Wooseok Ko | Cheil Worldwide | Account Executive |
Alex Beim | Tangible Interaction | Creative Director |
Karl Kim | Tangible Interaction | Content Lead Developer |
Mark Olson | Tangible Interaction | Producer |
Cristian Gonzalez | Tangible Interaction | Hardware Integration Lead Developer |
Andrea Buttarini | Tangible Interaction | Lead Designer |
Conrad Sly | Tangible Interaction | 3D Artist |
Dekkar Densham | Blacktrex | Project Manager |
Navdeep Hayer | Blacktrex | Motion capture tech support |
Jiyoon Lee | Suum | Founder |
Eunah Cho | Suum | Curator |
Hyoseop Kim | Suum | Curator |
FANAKAPAN FANAKAPAN | Freelancer | Local Graffiti Artist |
Changhee Lee | DesignMonster | Production Designer |
Samsung launches their brand showcase in September 23rd at Kings Cross, Coal Drops Yard London, a very unique location which had been a hub of anything and everything for London in the 1800’s. In more recent times, CDY has been a renowned district in London for the city’s best DJs in the clubbing history. The Heatherwick Studio converted this 19th-century coal warehouses into a unique shape of city’s most famous shopping district. Our Objective is to create a brand new digital culture centered around this historic yet, iconic local’s favorite place via customers’ brand experience in Samsung store.
10m wide curved LED screens works as digital graffiti wall, and spray cans (mobiles are embedded in) are placed in industrial looking tool box to create feeling close to street art ambient.