GALAXY GRAFFITI

Bronze Spike

Demo Film

Presentation Image

TitleGALAXY GRAFFITI
BrandSAMSUNG ELECTRONICS
Product / ServiceSAMSUNG MOBILE
CategoryE05. Interactive & Immersive Experiences
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation CHEIL WORLDWIDE Seoul, SOUTH KOREA
Media Placement CHEIL WORLDWIDE Seoul, SOUTH KOREA
PR CHEIL WORLDWIDE Seoul, SOUTH KOREA
Production TANGIBLE INTERACTION Vancouver, CANADA
Production 2 DESIGN MONSTER Paju-si, SOUTH KOREA
Additional Company SUUM PROJECT Seoul, SOUTH KOREA

Credits

Name Company Position
Jong-hee Yoo Cheil Worldwide Head of Brand Experience Creative Division
Simon Hong Cheil Worldwide Executive Creative Director
Jungmin Ma Cheil Worldwide Creative Director
Hak Kyun Choi Cheil Worldwide Creative Director
Sunhee Kang Cheil Worldwide Project Manager
Hyun Young Doo Cheil Worldwide Project Manager
Kyongsub Do Cheil Worldwide Senior Art Director
Heejin Jung Cheil Worldwide Senior Art Director
Minsu Kim Cheil Worldwide Content Planner
Soyeon Kim Cheil Worldwide Content Manager
JaeHun Heo Cheil Worldwide Creative Director
Seungtae Kim Cheil Worldwide Art Director
Seung Hyun Kim Cheil Worldwide Art Director
Su Bin Lee Cheil Worldwide Art Director
Tae Kyung Kim Cheil Worldwide Account Director
Sehee Kim Cheil Worldwide Account Executive
Wooseok Ko Cheil Worldwide Account Executive
Alex Beim Tangible Interaction Creative Director
Karl Kim Tangible Interaction Content Lead Developer
Mark Olson Tangible Interaction Producer
Cristian Gonzalez Tangible Interaction Hardware Integration Lead Developer
Andrea Buttarini Tangible Interaction Lead Designer
Conrad Sly Tangible Interaction 3D Artist
Dekkar Densham Blacktrex Project Manager
Navdeep Hayer Blacktrex Motion capture tech support
Jiyoon Lee Suum Founder
Eunah Cho Suum Curator
Hyoseop Kim Suum Curator
FANAKAPAN FANAKAPAN Freelancer Local Graffiti Artist
Changhee Lee DesignMonster Production Designer

Cultural / Context information for the jury

Samsung launches their brand showcase in September 23rd at Kings Cross, Coal Drops Yard London, a very unique location which had been a hub of anything and everything for London in the 1800’s. In more recent times, CDY has been a renowned district in London for the city’s best DJs in the clubbing history. The Heatherwick Studio converted this 19th-century coal warehouses into a unique shape of city’s most famous shopping district. Our Objective is to create a brand new digital culture centered around this historic yet, iconic local’s favorite place via customers’ brand experience in Samsung store.

Write a short summary of the ambient work.

10m wide curved LED screens works as digital graffiti wall, and spray cans (mobiles are embedded in) are placed in industrial looking tool box to create feeling close to street art ambient.

Links
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