THE AMIGO

TitleTHE AMIGO
BrandNEW ZEALAND AIDS FOUNDATION
Product / ServiceCONDOM FITKIT
CategoryA07. Not-for-profit / Charity / Government
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand CCO
Gary Steele DDB Group New Zealand Executive Creative Director
Wihan Meerholz DDB Group New Zealand Creative Director
Haydn Kerr DDB Group New Zealand Creative Director
Jason Vertongen DDB Group New Zealand Head of design
David Woon DDB Group New Zealand Designer
Matthew Jones DDB Group New Zealand Illustrator
Mike Felix DDB Group New Zealand Creative Director
Werner Cloete Freelance Copywriter
Kirsty Brewis DDB Group New Zealand Copywriter
James Li DDB Group New Zealand Designer
Lizzy Funaki DDB Group New Zealand Agency Producer
Ipshita Ipshita DDB Group New Zealand Agency Producer
Marcel de Recruiter DDB Group New Zealand Executive Producer
Nicole Dekker DDB Group New Zealand DTP
Wihan Meerholz DDB Group New Zealand Creative Director
Anna Hall DDB Group New Zealand Senior Business Director
Paris Reardon DDB Group New Zealand Account Director
Anthony Walton New Zealand Aids Foundation Marketing & Communications Lead
Mickey Power New Zealand Aids Foundation Account Executive
Victoria Walsh New Zealand Aids Foundation Account Director
Malcom Campbell DDB Group New Zealand Photographer
Gordon Moir DDB Group New Zealand Retoucher

Cultural / Context information for the jury

Men know their shoe size. They know their jeans size. But they have no idea about their condom size. And unfortunately, a bad-fitting condom leads to bad sex. Which leads to condomless sex. Which can lead to HIV. So we need to help men find a condom that fits. But THE CONDOM FITKIT won’t just help you find your perfect condom, it could help you find your true self. We’ve created archetypes for each of the 8 condoms so you’ll learn if you’re The Amigo ,The Explorer, The Magician, The Artist, The Legend, The Prince, The Ringmaster, The Entertainer or The Ring Master. Each poster was crafted with multi disciplines, from 3D renders, hand painted, photography and even a traditional Maori tattoo artist. Each poster represented not just the size but a personality to communicate that whoever you are your penis is important and you should be proud of it.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger