Title | THE AMIGO |
Brand | NEW ZEALAND AIDS FOUNDATION |
Product / Service | CONDOM FITKIT |
Category | A07. Not-for-profit / Charity / Government |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB Group New Zealand | CCO |
Gary Steele | DDB Group New Zealand | Executive Creative Director |
Wihan Meerholz | DDB Group New Zealand | Creative Director |
Haydn Kerr | DDB Group New Zealand | Creative Director |
Jason Vertongen | DDB Group New Zealand | Head of design |
David Woon | DDB Group New Zealand | Designer |
Matthew Jones | DDB Group New Zealand | Illustrator |
Mike Felix | DDB Group New Zealand | Creative Director |
Werner Cloete | Freelance | Copywriter |
Kirsty Brewis | DDB Group New Zealand | Copywriter |
James Li | DDB Group New Zealand | Designer |
Lizzy Funaki | DDB Group New Zealand | Agency Producer |
Ipshita Ipshita | DDB Group New Zealand | Agency Producer |
Marcel de Recruiter | DDB Group New Zealand | Executive Producer |
Nicole Dekker | DDB Group New Zealand | DTP |
Wihan Meerholz | DDB Group New Zealand | Creative Director |
Anna Hall | DDB Group New Zealand | Senior Business Director |
Paris Reardon | DDB Group New Zealand | Account Director |
Anthony Walton | New Zealand Aids Foundation | Marketing & Communications Lead |
Mickey Power | New Zealand Aids Foundation | Account Executive |
Victoria Walsh | New Zealand Aids Foundation | Account Director |
Malcom Campbell | DDB Group New Zealand | Photographer |
Gordon Moir | DDB Group New Zealand | Retoucher |
Men know their shoe size. They know their jeans size. But they have no idea about their condom size. And unfortunately, a bad-fitting condom leads to bad sex. Which leads to condomless sex. Which can lead to HIV. So we need to help men find a condom that fits. But THE CONDOM FITKIT won’t just help you find your perfect condom, it could help you find your true self. We’ve created archetypes for each of the 8 condoms so you’ll learn if you’re The Amigo ,The Explorer, The Magician, The Artist, The Legend, The Prince, The Ringmaster, The Entertainer or The Ring Master. Each poster was crafted with multi disciplines, from 3D renders, hand painted, photography and even a traditional Maori tattoo artist. Each poster represented not just the size but a personality to communicate that whoever you are your penis is important and you should be proud of it.
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