| Title | THE MASSACRE OF KINGDOM |
| Brand | NETFLIX |
| Product / Service | NETFLIX KINGDOM |
| Category | E05. Interactive & Immersive Experiences |
| Entrant | THE GLUE SOCIETY Sydney, AUSTRALIA |
| Idea Creation | WIEDEN+KENNEDY TOKYO, JAPAN |
| Production | REVOLVER Sydney, AUSTRALIA |
| Production 2 | SKETCHEDSPACE Seoul, SOUTH KOREA |
| Additional Company | THE GLUE SOCIETY Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Scott Dungate | Wieden+Kennedy Tokyo | Executive Creative Director |
| Jordi Luna | Wieden+Kennedy Tokyo | Creative Director |
| Sol Oh | Wieden+Kennedy Tokyo | Art Director |
| So Hyun An, Devin Altman, Max Cameron | Wieden+Kennedy Tokyo | Copywriter |
| Kerli Teo | Wieden+Kennedy Tokyo | Head of Production |
| Jennifer Chien, Siyun Kim | Wieden+Kennedy Tokyo | Agency Producer |
| Shinya Kamata, Ara Jo, Liwon Kim, Yurie Wiles, Ryan Johnson | Wieden+Kennedy Tokyo | Account Team |
| Justin Lam | Wieden+Kennedy Tokyo | Comms Planner |
| Jacob Kim, Eiji Iwakawa, Vinod Vijayasankaran | Wieden+Kennedy Tokyo | Editor |
| Donna Kwon | Wieden+Kennedy Tokyo | Designer |
| Ryan Fisher | Wieden+Kennedy Tokyo | Managing Director |
| The Glue Society | Revolver | Director |
| Aaron Younglae Cho | sketchedSPACE | Executive Producer |
| Michael Ritchie | Revolver | Managing Director/Co-Owner |
| Jasmin Helliar | Revolver | Executive Producer |
| Pip Smart | Revolver | Executive Producer/Partner |
| Jane JaeEun Lee, Woobin Jang | sketchedSPACE | Production Manager |
| Jongmin Jung, Sara Jiwon Liu | sketchedSPACE | Production Assistant |
| Yeon Bun | sketchedSPACE | Illustration Artist |
| Tamon Fujimi, Junya Terui, Rick Sakurai, Yuhki Kurihara, Sayaka | Massive Music | Sound Design/Music |
| Ryuzaki (Mockumentary) | sketchedSPACE | Sound Design/Music |
| Jon Clarke, Lou Ellen (360 Video) | Factory Studios | Sound Design/Music |
| Jiwon Lee | sketchedSPACE | Sound Design/Music |
| Edward Kim | sketchedSPACE | Web Development |
| Yoobin Park, Seunghyun Lee | sketchedSPACE | Print Design |
| Kyung Roh | sketchedSPACE | Photographer |
| Nam Cho | sketchedSPACE | Producer (Mockumentary + 360 Video) |
| Song Kyung-A | sketchedSPACE | Actress(Mockumentary / 360) |
| David Riley | sketchedSPACE | VO |
The Netflix Original series, ‘Kingdom’, is a fictional story set hundreds of years ago, in Joseon-era Korea. A plague of the undead ravages the land, creating political turmoil within a rich historical context. But what if that story was actually historical fact? The brief from Netflix was to create a rich and rewarding multidimensional experience for the existing massive Kingdom fan base, both in Korea and abroad. This event was particularly important in positioning Netflix as a brand that is culturally relevant, understands fans, and rewards them with experiences that competitors aren’t capable of. This project was also a crucial keystone to start building the franchise as the biggest Netflix Original IP in Korea.