TINY PUB

Short List
TitleTINY PUB
BrandEMERSON'S
Product / ServiceEMERSON'S
CategoryE05. Interactive & Immersive Experiences
EntrantTHE GLUE SOCIETY Sydney, AUSTRALIA
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production REVOLVER Sydney, AUSTRALIA
Post Production THE GLUE SOCIETY STUDIOS Sydney, AUSTRALIA
Post Production 2 OTIS STUDIOS Sydney, AUSTRALIA
Additional Company THE GLUE SOCIETY Sydney, AUSTRALIA
Additional Company 2 UNIQUE CREATIVE Auckland, NEW ZEALAND

Credits

Name Company Position
Dave Pearce Emerson's General Manager Craft
Alison Futcher Emerson's Brand Manager Craft Beer
Greg Menzies Emerson’s Sales and Marketing Manager – Emerson’s
Damon Stapleton DDB NZ Chief Creative Officer
Gary Steele DDB NZ Executive Creative Director
Rory McKechnie DDB NZ Creative Director
Zac Lancaster DDB NZ Art Director
Jennifer Travers DDB NZ Group Account Director
Michael Doolan DDB NZ Senior Account Manager
Lucinda Sherborne DDB NZ Planning Director
The Glue Society Revolver Director
Michael Ritchie Revolver Managing Director/Co-Owner
Pip Smart Revolver Executive Producer/ Partner
Jasmin Helliar Revolver Executive Producer
Isabella Vitelli Revolver Producer (Australia)
Kate Moses Revolver Producer (NZ)
Bruce Everard Revolver Production Designer
Rob Marsh Revolver DOP (Film)

Write a short summary of the ambient work.

Emerson’s put a lot of effort into crafting our beer. And we feel the same way about drinking it. Taking time to appreciate it, without the unnecessary distractions most bars come with. To show the world the way we think our beer is best consumed, we created the Tiny Pub. Inside punters found a space that was painstakingly crafted with everything needed to enjoy the perfect beer, and nothing more. It could be booked in pairs for 27 minutes – just the right amount of time to enjoy a pint, and appreciate the tiny dart board, mini piano, and Tiny Pub Gazette newspaper. The pub was taken to 20 picturesque locations throughout NZ, far away from other pubs. By the conclusion of the campaign Emerson’s had its highest ever brand awareness, had turned a 12% sales decline in supermarkets into a 14% increase, and even sold out of product nationwide. 

Links
Video URL