DONATION DOLLAR

Gold Spike

Case Film

Presentation Image

TitleDONATION DOLLAR
BrandTHE ROYAL AUSTRALIAN MINT
Product / ServiceDONATION DOLLAR
CategoryF08. Market Disruption
EntrantSAATCHI & SAATCHI Melbourne, AUSTRALIA
Idea Creation SAATCHI & SAATCHI Melbourne, AUSTRALIA
Media Placement UM Canberra, AUSTRALIA
PR HERD MSL SYDNEY Sydney, AUSTRALIA
Production REVOLVER Sydney, AUSTRALIA

Credits

Name Company Position
Mike Spirkovski Saatchi & Saatchi Chief Creative Officer
Simon Bagnasco Saatchi & Saatchi Executive Creative Director
Lee Sunter Saatchi & Saatchi Creative Director
Adam Ferrie Saatchi & Saatchi Senior Creative/Copywriter
Peter Cvetkovski Saatchi & Saatchi Senior Creative/Art Director
Matt Alpass Saatchi & Saatchi Head of Design
Alice De Saulles Saatchi & Saatchi Designer
Juliet Symes Saatchi & Saatchi Finished Artist
Lucy Trengove Saatchi & Saatchi Executive Producer
Zena Bartlett Saatchi & Saatchi Producer
Nick Baum Saatchi & Saatchi Senior Digital Producer
Jarryd Hood Saatchi & Saatchi Digital Designer
Fei Wang Saatchi & Saatchi Head of Content
Heather McKean Saatchi & Saatchi Creative Content Producer
Jack Gilbert Saatchi & Saatchi Strategist
Leah Williams Saatchi & Saatchi Group Account Director
James Cameron Saatchi & Saatchi Account Director
Jobe MacShane Saatchi & Saatchi Account Executive
Rebecca Robertson Saatchi & Saatchi New Business Director
Alex Speakman Saatchi & Saatchi Executive Strategy Director
Mark Cochrane Saatchi & Saatchi Managing Director
Rob Tolan Herd MSL PR & Earned Media Lead
Stephanie Banno Herd MSL PR Strategy & Account Director
Skye Lambley Herd MSL Group Managing Director
Mark Cartwright The Royal Australian Mint General Manager, Marketing, Sales & Innovation
Frederica Heacock The Royal Australian Mint Project Manager
Nicolle Keyes The Royal Australian Mint Marketing & Communications Manager

Please tell us how disruption in your market place inspired the work

The digital revolution has changed currency forever. Unfortunately, carrying less coins in our pockets has unintended consequences. In Australia, many charities rely on coin donations, as do the most disadvantaged among us. As a society, we need to reconsider how we use the coins we do have. The Royal Australian Mint is not only solely responsible for the production of Australia’s legal tender coinage, but also, for finding unique and innovative ways of keeping coinage relevant in society. The Royal Australian Mint saw an opportunity to reimagine the power of coins to help those impacted by the technological disruption - those who rely on the donation of physical coins. Donation Dollar was launched on International Day of Charity 2020, with one coin minted for every single Australian, creating over 25 million individual billboards in the hands of every Australian – the coin itself being a new form of outdoor communication.

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