| Title | NZ SAYS '39' |
| Brand | TOURISM NEW ZEALAND |
| Product / Service | NEW ZEALAND TOURISM |
| Category | F05. Cultural Insight |
| Entrant | SPECIAL GROUP Auckland, NEW ZEALAND |
| Idea Creation | SPECIAL GROUP Auckland, NEW ZEALAND |
| Idea Creation 2 | SPECIAL GROUP Sydney, AUSTRALIA |
| Media Placement | DENTSU PUBLIC RELATIONS INC. Tokyo, JAPAN |
| PR | DENTSU PUBLIC RELATIONS INC. Tokyo, JAPAN |
| Production | AUGUSTO Auckland, NEW ZEALAND |
| Production 2 | DARKHORSE Auckland, NEW ZEALAND |
| Production 3 | HAUMI Gisborne, NEW ZEALAND |
| Additional Company | TOURISM NEW ZEALAND Auckland, NEW ZEALAND |
| Additional Company 2 | NEW ZEALAND RUGBY UNION Wellington, NEW ZEALAND |
| Additional Company 3 | AIR NEW ZEALAND Auckland, NEW ZEALAND |
| Additional Company 4 | PEOPLE OF NGāTI HIKAIRO Kawhia, NEW ZEALAND |
| Additional Company 5 | NEW ZEALAND MAORI ARTS AND CRAFTS INSTITUTE Rotorua, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Stephen England-Hall | Tourism New Zealand | Chief Executive Officer |
| Lauren Vosper | Tourism New Zealand | Global Manager, Public Relations and Major Events |
| Brodie Reid | Tourism New Zealand | Director Marketing |
| Greg Wafelbaker | Tourism New Zealand | General Manager Asia |
| Setsuko Yajima | Tourism New Zealand | Japan Marketing Manager |
| Joanna Gourley | Tourism New Zealand | Japan PR Manager |
| Takahide Nakazawa | Tourism New Zealand | Japan Social Media & Content Manager |
| Yuka Gray Taguchi | Tourism New Zealand | Project Co-ordinator |
| Danelle Mouat | Tourism New Zealand | Project Manager |
| Tony Bradbourne | Special Group New Zealand | CEO/CCO |
| Michael Redwood | Special Group New Zealand | Managing Partner |
| Rory Gallery | Special Group New Zealand | Head of Strategy |
| Heath Lowe | Special Group New Zealand | Executive Design Director |
| Arnya Karaitiana | Special Group New Zealand | Creative Director |
| Stu Mallarkey | Special Group New Zealand | Executive Creative Director |
| Jack Nunn | Special Group Australia | Creative Director |
| Nils Eberhardt | Special Group Australia | Creative Director |
| Storm Day | Special Group New Zealand | Head of Client Service |
| Sandra Daniel | Special Group New Zealand | Group Business Director |
| Sam Hall | Special Group New Zealand | Account Director |
| Amelia Daly | Special Group New Zealand | Senior Business Director |
| Rachael Williams | Special Group New Zealand | Account Management |
| Heath Davy | Augusto | Executive Creator Opportunities |
| Rich Robson | Augusto | Creative Director |
| Matt Sellars | Augusto | Creative Director |
| Yukihiro Oguchi | Dentsu | PR |
| Aya Yamamoto | Dentsu | PR |
| Eiichi Kitajima | Dentsu | PR |
| HIdeyuki Matsumoto | Dentsu | PR |
| Yuma Mikumo | Dentsu | PR |
| Liam Taylor | DARKHORSE | Co-Founder |
| Graeme Heald | DARKHORSE | Head of Production |
| Karl Johnstone | Haumi | Director |
| Nick Dwyer | Goodmood | Director |
In Japan, numbers are used as shortcuts to specific things, this would help with the language barrier. 39 or ‘San Kyu’ is a way of saying ‘thank-you’. So we created a cultural showcase called “NZ says ‘39’ (thank-you) for being our hosts.”