| Title | LIFE BEHIND THE GLASSES |
| Brand | TOP CHAROEN |
| Product / Service | TOP CHAROEN |
| Category | E01. Displays |
| Entrant | WUNDERMAN THOMPSON BANGKOK, THAILAND |
| Idea Creation | WUNDERMAN THOMPSON BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| Joao Braga | Wunderman Thompson Thailand | Chief Creative Officer |
| Park Wannasiri | Wunderman Thompson Thailand | Chief Creative Officer |
| Sorasak Songnapawuttikul | Wunderman Thompson Thailand | Group Creative Director |
| Varissara Vongsakul | Wunderman Thompson Thailand | Copywriter |
| Phithan Benchasirirot | Wunderman Thompson Thailand | Art Director |
| Nutthapong Wannakovit | Wunderman Thompson Thailand | Client Service Director |
| Sathita Umpha | Wunderman Thompson Thailand | Account Director |
| Pitcha Sinkanaruk | Wunderman Thompson Thailand | Account Manager |
| Jiroj Mechoojit | Wunderman Thompson Thailand | Executive Producer |
| Supatra Assawateppitak | Wunderman Thompson Thailand | Agency Producer |
“Life behind the glasses” Instead of hiring celebrities, we celebrated our neighbors, we hired street photographers to register our local communities and their daily lives, then brought them into our stores. They then became open galleries, where QR codes would lead people to a microsite where they could listen to each individual story and locate other murals around the neighborhood. An integrated campaign followed suit on TV and other digital channels, celebrating our neighbors across the country.